LinkedIn Hashtags: How To Use Them

 LinkedIn Hashtags

Gone are the days when hashtags were used exclusively on platforms like Twitter, Facebook, and Instagram. LinkedIn too has joined the bandwagon and included hashtags in its offering. Hashtags are essentially keywords or phrases with a pound sign or hashtag symbol in front of them.

Using hashtags on LinkedIn is different from the popular social networks and serves a distinct purpose. It helps users to find content they are interested in, advertise their skills and showcase their expertise on various topics to maximize their reach.

Now that you know what hashtags are and why LinkedIn is using them, let’s move on to understand how best to utilize LinkedIn hashtags to maximize your online presence.

How To Use LinkedIn Hashtags

  1. Research for Appropriate Hashtags

Just like any other social media platform, the key to using LinkedIn hashtags effectively is to initially research for the most appropriate and relevant hashtags for the topic you wish to discuss.

You can use HashtagStuff to search for hashtags related to and popular for their specific topic. This will help you narrow down to a list of hashtags that will help you most in reaching out to the right audience.

  1. Use Fewer Hashtags

Unlike Facebook, Twitter, and Instagram, fewer hashtags are better on LinkedIn. Optimally, you should use only a few relevant hashtags that represent your topic to avoid stuffing your content with unnecessary hashtags.

You can also look into what other users are posting related to your topic to get an idea of the types of hashtags they are using. This will help you come up with appropriate hashtags to enhance the reach of your content.

  1. Participate in Popular LinkedIn Hashtags

To maximize your reach, you should also consider participating in popular LinkedIn conversations using popular, trending hashtags. Doing so will help you gain more visibility and become part of an active conversation on the topic.

You can search for some of the popular LinkedIn conversations and identify hashtags that are being used in those conversations. You can also perform a quick keyword search on LinkedIn to find conversations that might be relevant to your area of expertise.

  1. Create A Custom Hashtag

Creating custom hashtags is a great way to join conversations or promote a specific topic that’s important to you. It can also promote your business, products and more.

By creating your own custom hashtag, you will be able to co-brand your personal profile or company page when users tag you using that hashtag. You can create a hashtag using relevant words associated with your brand and use it in articles, posts and even in your profile.

  1. Promote Your Business and Products/Services using LinkedIn Hashtags

You can use hashtags to promote your products and services, advertise campaigns, and to showcase any other updates from your business. Utilizing hashtags will help you reach out to potential customers, influencers and partners in your industry.

You can add relevant hashtags to your company page, content, posts and profile along with the hashtags related to your business niche and the hashtags you created. You should also keep an eye on what’s trending within your industry, so you can use relevant hashtags accordingly.

LinkedIn hashtags can be a great way to join conversations, gain visibility, promote your skills and products, advertise campaigns and even offset content videos. However, it’s important to know how to use them in a proper way.

Using Twitter, Facebook, Instagram or LinkedIn hashtags in the right way can make a huge difference in the number of people you reach out to. As with any other platform, utilize relevant hashtags, create custom hashtags and participate in conversations that fit in with your business niche.

By following these tips, you will be able to make the most out of LinkedIn hashtags and reap the full potential that this amazing platform offers. All you need to do is start using hashtags strategically and you will soon notice the results.

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