What to Post on Instagram: Great Content Ideas
The world of Instagram can be overwhelming for brands trying to stand out from the crowd, particularly when it comes to coming up with fresh content ideas on a regular basis. As an invaluable driver of engagement and leads, it’s important to create content that resonates with followers and is designed to encourage them to take action — so it’s worth taking the time to make sure your content is just right. Here are 10 great ideas to get your content marketing strategy on the right track.
User-Generated Content
User-generated content (UGC) is a great way to create engaging posts that draw on the enthusiasm of your existing followers — and in turn, attract more of them. Reposting images from other users that feature your product or highlight successful applications of it can be a great way to foster a sense of community and loyalty within your existing audience.
Interactive Content
Don’t just rely on text, photos and videos for your content — adding an interactive element to your posts can make them dynamic, creative and fun. There are plenty of options to choose from such as polls and quizzes, which will make your content more enjoyable and interactive for followers, encouraging higher levels of engagement in returns.
Live Video
Going live on Instagram gives brands the chance to connect with followers in real-time, speaking directly to viewers in a conversational and informal way. A live video also gives the algorithm a boost, as people are more likely to see it in their feed due to the added sense of urgency and relevance.
Influencer Content
Influencer campaigns are a great way to expand the reach of your content and tap into your target audience by teaming up with influencers in your niche, who have the power to authentically engage their followers and discourage cynicism or suspicion of an advertisement.
Infographics
Infographics are a great way to represent ideas quickly and succinctly, as often the majority of Instagram users are just passing by and therefore require content that grasps their attention instantly. They also make use of visuals and breaks down statistics or ideas in a simplified and more memorable format.
Stories
Instagram Stories, which have been glazed with star-like features, have pushed longer-form content aside, such as traditional posts and videos, and has seen many brands experiment with the way their Stories are presented. They’re great for engaging followers by creating interactive content, enabling you to get creative through polls, quizzes and questions.
Behind The Scenes Content
Posted content doesn’t always have to be perfectly crafted — in fact, a behinds-the-scenes glimpse into company culture, business processes, or product development can be a great way to engage followers and showcase the inner workings of your brand.
Guest Posts
Inviting experts and thought leaders to post on your Instagram feed can be a great way to increase visibility among their devoted audience, as well as adding further credibility to your brand. Guest posts also provide an opportunity to showcase a different voice or perspective to differentiate your content.
Content Prompts
Instagram prompts are an effective way to inspire audience engagement, as people can express their creative talents through selfies, memes and videos, then tag your page and share with their friends. This type of content encourages interaction and encourages participation from both existing and new followers.
Video Content
Video content is one of the best formats to give Google the most backlinks and visibility, alongside compelling visuals and the possibility of turning video scripts into blog posts. In terms of Instagram specifically, videos are great for showcasing processes or snapshooting short moments, as well as making use of the platform’s growing library of tools, such as filters and stickers.
It’s all too easy to run out of ideas when it comes to Instagram posts, but there are many great content options out there that fit the platform perfectly. User-generated content, interactive content, live video, influencer content, infographics and stories are just a few examples of how brands can craft their Instagram content to maximize engagement and increase visibility among followers. Don’t be afraid to make use of behind the scenes content, content prompts and videos to make the most of how versatile the platform is.