Customizing Your LinkedIn URL: Why You Should Do It?

Customizing Your LinkedIn URL: Why You Should Do It?  

Personal branding is essential for getting noticed in our increasingly digital world. That’s why it’s important to customize your LinkedIn URL. LinkedIn is the largest online professional network with over 500 million users, making it one of the most powerful platforms for career advancement and networking. By customizing your LinkedIn URL, you make it easier for potential employers, colleagues, recruiters, and other professionals to find you online. This article explains the importance of customizing your LinkedIn URL and how to do it.

What Is a LinkedIn URL?  

A LinkedIn URL is the direct link to your profile page. By default, LinkedIn automatically assigns a URL when you create a profile. LinkedIn URLs usually include a bunch of random numbers and letters, which makes it hard to find your profile through a search engine. To make your profile more accessible, it’s important to customize your LinkedIn URL.

Benefits of Customizing Your LinkedIn URL  

There are several reasons why you should customize your LinkedIn URL. Here are the top benefits:

  1. It Makes Your Profile Easier to Find

Customizing your LinkedIn URL makes it easier for people to find your profile when they search for you on search engines. Having a custom LinkedIn URL that matches your professional name makes it easier to build a personal brand and stand out from the competition. A custom LinkedIn URL also increases your profile’s visibility through search engine optimization (SEO).

  1. It Enhances Your Professional Presence

Customizing your LinkedIn URL is a simple way to demonstrate your value as a professional. It makes it easier for employers and recruiters to find your profile and get a snapshot of your professional identity. It also allows you to include keywords in your URL that help to optimize your profile and rank higher in search engine results.

  1. It Makes Your Profile Look Professional

Having a custom LinkedIn URL reflects commitment and professionalism. A custom URL tells employers and recruiters that your profile is specialized and tailored to you. It shows that you pay attention to the details and understand how branding works.

  1. It’s Easily Sharable

A custom LinkedIn URL can be easily shared with others for networking purposes. You can include it directly in emails, business cards, and other communication channels. This makes it more convenient for recruiters and employers to directly access your profile without needing to search.

How to Customize Your LinkedIn URL  

There are a few simple steps to customize your LinkedIn URL:

1.Log into your LinkedIn Account

To customize your URL, you first need to log into your LinkedIn account.

  1. Select the “Me” Option

From the top right-hand corner, hover over the “Me” option and select “View Profile”.

  1. Select the “Edit Public Profile & URL” Option

At the right-hand side of your profile, click “Edit public profile & URL”.

  1. Edit Your URL

Scroll down the page and hover over the text next to “Your Public Profile URL”. Enter a customized URL using only letters, numbers, and (preferably) your name. Once you’ve entered your custom URL, click “Save”.

Given the importance of having an online presence, a custom LinkedIn URL is a must for job seekers and professionals. Having a personalized URL helps you stand out from the competition and shows employers and recruiters that you understand how to present yourself professionally. Customizing your LinkedIn URL is also important for SEO purposes and helps you appear higher up in search results. With just a few simple steps, you have the opportunity to customize your LinkedIn URL and make your profile easier to find.

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