How to Create a Pinterest Pin Your Followers Will Flock To
Pinterest can be a great platform to help promote your business online, however, creating a successful Pinterest Pin is essential to help build your followers and reach. To help you on your way to creating a fully optimized and engaging pin, we’ve put together this guide. Here are the steps you’ll need to take to create a Pin your followers will flock to.
Step 1: Choose the Right Image
Your image is the most important factor when it comes to creating a successful Pinterest Pin. It needs to be visually appealing and convey the main message of the post. The recommended size for a Pinterest Pin is 735 x 1102 pixels and ensuring it contains up to 20% of text per image also helps with performance. To make sure you get the right size and look for your pin, you can use Canva or Adobe Spark to create visuals that will engage your followers.
Step 2: Write an Engaging Description
Once you have the image ready, the next step is to create an engaging description. This should summarise the main points of the post, including keywords or phrases that are related to your topic. You should also include a relevant link in the description, so users can easily find the content you’re promoting.
Step 3: Optimise with Keywords
To ensure your pin is optimized for search, you should include relevant keywords in the pin’s description. This will help Pinterest’s algorithm to better understand the content you’re sharing, and in turn, make it more likely to appear in the search results. You should also add hashtags related to the content to make it easier for users to find your pin.
Step 4: Add Eye-Catching Text
Adding eye-catching text to your pins can help draw attention to the content and make it more engaging. You can use tools like Snappa to add captivating text to your images, or use Canva or Adobe Spark to create visuals with attractive text. This will give your pins more personality and will help your followers to better understand the content you’re promoting.
Step 5: Share Your Pin
Once you have your pin ready, the next step is to share it with your followers. You can share the pin directly on Pinterest, or promote it on other social media platforms such as Facebook, Twitter or Instagram. You should also include a link to the post or website you’re promoting, so users can easily find the content you’re putting out.
Step 6: Analyse Performance
The last step is to analyse the performance of your pin and make tweaks if necessary. This can help you identify if the pin’s visuals or description needs to be changed, or if you need to share it more often to get the desired results. You can get the necessary data from the Pinterest analytics page, which will tell you how many people have seen and interacted with your pin.
Creating a successful Pinterest Pin is essential for any business that is looking to promote their content on the platform. Following the steps we’ve outlined in this article, you can create a visually appealing and engaging pin that your followers will flock to. Keeping track of the performance of different pins can also help identify the types of content and techniques that work best, so you can continue to create pins that your followers will love.