Instagram Trends
Instagram is one of the most popular social media networks available today, with over 1 billion active users around the globe. It’s no wonder why this platform is the go-to for keeping up with the latest trends in fashion, beauty, lifestyle and more. Moreover, being aware of the current Instagram trends can help your business stay ahead of the competition and attract more followers. Thus, it’s essential to stay up-to-date on the trends so you can use them to create captivating Instagram content that your followers will surely appreciate.
In this article, we’ll be exploring the top Instagram trends that you should know to help you create the best content for your followers. We’ll cover some of the trends related to Instagram stories, IGTV, and more. Let’s get started!
Creating IG Stories That Stand Out
Creating engaging IG stories is a must if you want to get ahead of the competition when it comes to Instagram content. To do this, you should keep up with the latest IG story trends, such as interactive polls, slideshows, and quizzes. Moreover, using frames and stickers can help you create stories with a professional look. According to Forrester, using this type of interactive content in stories can reach 83% of users.
Here are some of the top-performing IG stories trends to help you get started:
• Interactive polls – This is a fun and easy way to interact with your followers and get immediate feedback on a product or service.
• Slideshows – Slideshow stories are a great way to show people multiple images in one post and draw more attention to your content.
• Quizzes – They can be a great way to get to know your followers better and build relationships with them.
• Frames and stickers – Adding frames and stickers to your stories can make them look more professional and attractive.
IGTV Videos that are Worth Watching
IGTV is another popular feature on Instagram and it allows businesses to share videos of up to 10 minutes long. Moreover, leveraging IGTV videos with the right content can help to boost engagement and brand recognition. Here are some top IGTV trends to keep in mind when creating your next IGTV video:
• Next-level storytelling – Creating stories with a creative visual approach and powerful soundtracks can take your content to the next level.
• Real-time video – Live streaming video content can increase engagement and help you build relationships with your followers.
• Creative video formats – Experimenting with different formats, such as behind the scenes, how-to videos or interviews can help you create captivating video content.
• Use call-to-action – Always include a call-to-action in your videos to encourage people to take action.
Doing Well with Hashtags
Using hashtags on Instagram is essential if you want to increase your reach and get more followers. However, it’s not enough just to use popular hashtags, you should also use the right hashtags for your account. Here are some tips for using hashtags effectively on Instagram:
• Use the right hashtag for the right audience – Make sure you use hashtags relevant to your target audience to make sure your content reaches the right people.
• Use hashtag strategies – You can use branded hashtags, trending hashtags and local hashtags to help you reach more people.
• Update your hashtags – It’s important to update your hashtags regularly as trends change all the time.
• Follow the hashtag – You should also follow the hashtags you use so you can find the right influencers and engage with them.
Optimizing content with Influencers
Influencers are a great way to get more reach and engagement on Instagram. Moreover, they can help you create content that stands out and reach more of your target audience. Here are some tips for working with influencers to boost your content:
• Choose the right influencers – Make sure you choose influencers that have an audience that matches your target customer.
• Create a budget – Create a budget for your influencer campaigns to ensure you maximize the reach of your content.
• Showcase the influencer – Make sure you showcase the influencer in your content so it catches the attention of their followers.
• Measure the results – Measure the results of your influencer campaigns so you can keep track of what’s working and what’s not.
Keeping up with the latest Instagram trends is essential if you want to make sure your content stands out and attracts more followers. From creating engaging IG stories to using influencers to optimize your content, there are plenty of ways to stay ahead of the competition on Instagram. As long as you keep up with the trends and optimize your content, you’ll surely reach more of your target audience and increase engagement with your followers.