What Marketers Need to Know About LinkedIn Video

What Marketers Need to Know About LinkedIn Video

LinkedIn has long been the premier online platform for professionals to connect, network, and grow their professional presence. Over the past few years, they’ve been testing out and exploring new media formats to expand their scope and reach, including LinkedIn video.

Video content has been on the rise for several years now and marketers have been leveraging this platform to engage with their target audiences and drive engagement, brand awareness, and more. Following the success of video on other social media platforms, LinkedIn saw an opportunity to incorporate it into their platform and make it easier for professionals to communicate and engage with their network and beyond.

In this article, we’ll cover everything marketers need to know about the power of LinkedIn video for marketing and how to get started creating and leveraging LinkedIn videos to maximize their results.

Understanding the Power of LinkedIn Video

LinkedIn video has the potential to be a powerful tool for marketers as it offers a unique opportunity to reach a wide variety of professionals. The key benefits of LinkedIn video include access to a large and quality-driven audience, targeting options, and the ability to measure results.

Access to a Quality-Driven Audience

When marketers post video content on LinkedIn, they get access to LinkedIn’s high-value and quality-driven audience. LinkedIn members tend to be highly educated, knowledgeable, and open to professional learning and networking. This presents an excellent opportunity to engage and interact with professionals who are likely to have a strong interest in the topics that are being discussed and the content being presented.

Targeting Options

LinkedIn provides marketers with the ability to reach an audience by selecting specific members based on their skills, experience, job titles, etc. This makes it easier for marketers to create highly targeted content and ensure that it is reaching the right people. This can help improve the efficiency of marketing campaigns as marketers can ensure that their videos are reaching the most likely buyers.

Measuring Results

LinkedIn provides marketers with a wide range of analytics that can be used to measure the success of their video campaigns. These analytics help marketers to understand the ROI achieved from each video campaign and learn what content is resonating with the audience. This data is then used to optimize campaigns to get the best results possible.

Getting Started With LinkedIn Video

Now that we’ve covered the benefits of leveraging LinkedIn video, let’s take a look at how marketers can get started with video on LinkedIn.

Create Compelling Content

The most important factor in creating successful video content is to make sure that it is relevant to the target audience. It’s important to create content that is focused on the topics that most interest the target audience and provide them with valuable information. This will help ensure that the video content is engaging and resonates with the audience.

Once the content has been created, it’s important to test it and ensure that it is optimized for maximum effectiveness. This includes testing the video on different devices, ensuring that it is responsive, and making sure that it is optimized for various social media platforms.

Optimize the Video

Once the content has been created and tested, it’s time to optimize the video. This includes writing an effective headline and description, adding the most relevant and appropriate hashtags, and creating a custom thumbnail to make the video stand out in the feed.

Share the Video

Once the video has been optimized, the next step is to share it. Marketers can post the video to their profile or company page. They can also share the video directly to groups, networks, or even individual users. Marketers should be sure to include a call-to-action and link in their post to drive engagement and help the video to reach more people.

Measure Success

The final step is to measure the success of the video. This can be done by looking at the metrics provided by LinkedIn, such as views, likes, comments, shares, and link clicks. These metrics can be used to get an understanding of how the video performed and make changes to optimize future videos for better results.

LinkedIn video is a powerful tool for marketers as it offers access to a quality-driven audience, targeting options, and the ability to measure results. Here we’ve outlined the process for creating and leveraging LinkedIn video for marketing, from creating compelling content to optimizing, sharing, and measuring success. Knowing the power of LinkedIn video and having a plan for utilizing it can be key for marketers looking to maximize their results with video.

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