Twitter Analytics
Every marketer worth their salt knows the importance of optimizing your social media presence and leveraging Twitter analytics to make you a better marketer. Twitter analytics are tools available to influence and measure your efforts to create the most effective and engaging marketing campaigns. For our purposes, the following five ways will focus on how to use Twitter analytics to improve your overall performance as a marketer.
- Know Your Audience
Thanks to Twitter analytics, you can now get a better understanding about who your followers are and your target audience. The platform breaks down the demographics of your followers by age, gender, location and more. By having insight into your audience, this helps to tweak and refine your marketing strategies to target them effectively. Additionally, you can determine which topics garner the most engagement from your followers and what content areas should be explored further. Knowing who you’re designing content for is essential for making sure it resonates and if you don’t have a solid understanding of your followers, you’ll struggle to genuinely engage them and make the most of any campaigns.
- Measure Your Engagement
Understanding your engagement gives you an indication of how effective your campaigns are and who is engaging with your content. Twitter analytics can be used to measure the engagement of your tweets over time to identify what type of content performs the best and when the best time to post is. Engagement numbers also help you figure out which platforms to use to share content, what topics to focus on, what hashtags to utilize, and how to structure posts. If you can easily identify what content resonates with your followers, you will be able to generate more engagement and interactions with each post.
- Analyze Your Competition
Another invaluable use of Twitter analytics is by running analytic reports of your competition so you can see what campaigns they are running. Tracking their performance and overall engagement can be useful in identifying what works and what doesn’t, what type of content they’re promoting, who they’re interacting with, and which influencers they are most connected to. All of this information can be extremely helpful in understanding the strategies they are using to draw in and engage with their followers and enable you to do the same.
- Get an Idea of Your Reach
One of the key performance indicators (KPI) when it comes to marketing is staying up-to-date with how much reach your content is getting. Reach metrics will give you a clearer indication of the accounts seeing your content, and how much of their audience is engaging with it. When you review your Twitter reach, you may also gain new followers, since your content can now be seen by a larger audience and it will open the door for additional engagement and interactions. Twitter analytics will give you a comprehensive look at how wide your reach is and how this has changed over time.
- Determine the Ideal Word Count
An oft-overlooked aspect of crafting an effective tweet campaign is the word count. The best way to increase the number of impressions your tweet gets is to keep it under the character limit (which is 280 characters at the time of writing). Twitter analytics will allow you to analyze and track the engagement of your tweets, along with their character count. You can gain access to metrics such as interactions, clicks, impressions, URL clicks rate that can all help you identify the ideal tweet length. This further reduces any guesswork associated with it and makes sure every campaign you produce is as effective as possible.
Twitter analytics offer valuable insight into your followers’ behaviors, interests, and responses to your content. In order to make the most out of your campaigns and become an even better marketer, it’s essential that you use analytics to measure the success of your posts and analyze what could be improved upon for maximum engagement. The five ways outlined in this article – understanding your audience, measuring your engagement, tracking your competition, analyzing your reach, and determining the ideal word count – can all be monitored and assessed through Twitter analytics. If you can review, digest and act upon this data, then you’re on your way to becoming a much more effective and successful Twitter marketer.