Snapchat has become a fast-growing social media platform in recent years. It is often seen as a platform that appeals to mostly younger users. But just how many females use Snapchat compared to males? In this guide, we’ll take a look at the usage statistics of female Snapchat users, as well as ways marketers can target females on the platform and ensure their campaigns are successful.
Types of Female Snapchat Users
When discussing female users of Snapchat, it’s important to note that there is a wide variety of types of users, who all have different usage habits and interests. In general, female Snapchat users tend to be more social media savvy and willing to interact with content more than their male counterparts.
These users generally fall into one of the following categories:
Younger users – Younger females make up a significant portion of Snapchat’s female audience. Young users are often more open to trying new features and engaging with content than older users.
Older users – Older female users tend to use Snapchat more strategically than younger users. They often find unique ways to use the platform to promote their products or services.
Influencers – Influencers are often some of the most active users on the platform. Many female influencers use Snapchat to grow their influence, engage with their fans, and promote products.
Brand users – Companies of all sizes are using Snapchat to communicate with their female customers. They often do this by creating unique campaigns that are specifically tailored to female audiences.
How Many Females Use Snapchat?
According to recent research, there are over 238 million female users on Snapchat. This accounts for approximately 52% of the total Snapchat user base of around 450 million.
In terms of age, the majority of female users are between the ages of 18 and 24. This is followed by the 25 to 34 age bracket, which makes up around 24% of female Snapchat users.
Female Usage Statistics
When looking at the usage statistics for female Snapchat users, the most active group tends to be the 18 to 24 age range. This group is the most active users on the platform, with the highest engagement rates.
Snapchat also reports that women are twice as likely as men to use the platform every day. This shows that female users are very engaged with the platform and consistently using Snapchat to interact with content every day.
Why Are Females Using Snapchat?
There are a variety of factors that have led to the success of Snapchat among female users. These can be broken down into three main categories:
Engaging content – Snapchat is known for featuring content that is more engaging than other social media platforms. Content is often more highly produced and has a larger focus on storytelling than other platforms, which can be more appealing to female users.
Innovative features – Snapchat is constantly rolling out new features and updates to engage users. This can be particularly attractive for female users, who are often more experimental and willing to try new features.
Feeling of community – Finally, many female users feel more connected to other users on Snapchat than on other platforms. This strong feeling of connection can be especially beneficial for female users, who may feel more comfortable engaging with content on Snapchat than on other social networks.
What Can Be Learned From Female Usage Statistics?
When looking at the usage statistics for female Snapchat users, there are a few key takeaways that marketers can use to better target female audiences on the platform.
Leverage creative content – Female users tend to be more engaged with creative content, so marketers should focus on creating content that is highly produced and tells an engaging story.
Focus on innovative features – Because female users are often more willing to try new features, marketers should take advantage of Snapchat’s frequent updates to test out new features and engage users.
Encourage user participation – Finally, marketers should focus on encouraging user participation and connecting with other Snapchat users. This can help create a strong community on the platform and help marketers better target a female audience.
As Snapchat continues to grow, there is no doubt that the female audience on the platform will also grow. By understanding how many females use Snapchat and how they use the platform, marketers can better target female audiences and ensure their campaigns are successful.