Lilly Singh, popularly known as ‘Superwoman’, is one of the most successful female YouTubers and creative artists of her generation. From her beginnings as a YouTube vlogger with over 14 million subscribers to her current status as a prominent television and film personality, Lilly has worked hard to achieve success in creating content and pushing past the boundaries of traditional media. This article will explore the story of Lilly Singh’s career as an artist and how she became one of the most successful female creators of our time.
Early Life and Beginnings as a YouTuber:
Lilly was born in Scarborough, Canada in 1988. This was the same year that YouTube was created and when the concept of online content creation was beginning to take off. Growing up, Lilly was drawn to media and creative outlets such as theater and improv comedy, eventually leading her to pursue a degree in Psychology at York University.
It was during her time at York that Lilly started to upload comedic videos on YouTube under the moniker ‘IISuperwomanII’. With her easy-going and witty personality, she was able to quickly grow an audience and eventually become one of the most popular YouTubers in the world. Her videos are full of positive messages about self-love and achieving one’s dreams, quickly endearing her to an audience of millions.
In addition to helpful life advice, Lilly also shared funny skits and rants that combined popular culture with her own experiences. She used YouTube as a platform to openly talk about her own struggles, creating a deep connection with her audience and setting the stage for her future career.
Breaking the Stereotypes of Online Creators:
Lilly’s success can be attributed to her ability to think outside of the box and break the stereotypes of online creators. While her videos were humorous and entertaining, they often contained a deeper message tailored to her audience. For instance, her #GirlLove series of videos encouraging women to support each other made headlines and continues to be a powerful message of female empowerment.
In addition to her willingness to discuss topics that were considered taboo, Lilly brought in elements of traditional media to her content and effectively bridged the gap between online and traditional media. For instance, in 2012, she released her album, ‘The Pursuit of Happiness’, which was produced by a major record label. The album contained several hit singles, including ‘#LEH’ and ‘Girl’s Anthem’, which reached the Top 10 on music charts.
As Lilly’s career continued to grow, she made the bold move of trying her hand in traditional media. She starred in an award-winning comedy web series, ‘A Trip to Unicorn Island’, which was selected to air at the Sundance Film Festival. She also starred and executive produced her own short film, ‘Trip to Princeston’ and appeared in a number of television series and films such as ‘The Frankenstein Code’, ‘Ice Age: Collision Course’, ‘Why We Laugh: Funny Women’ and more.
Rise to success as a Global Media Personality:
Lilly’s hard work and dedication to her craft have paid off and she has become one of the most successful female creators in the world. In 2019, she made history by becoming the first female South Asian creator to host a late-night talk show, ‘A Little Late with Lilly Singh’, which premiered in September 2019. In 2020, she hosted the People’s Choice Awards and was named one of Forbes Magazine’s most powerful women in the entertainment industry.
In addition to her television shows and appearances, Lilly is also a highly successful entrepreneur. She has her own podcast, ‘MOMBOSS with Lilly Singh’, a production company, ‘A Little Late Productions’, and a video game, ‘Robotics and Mars’. In 2017, she also released her first book, ‘How To Be a Bawse’, which quickly became a best-selling title.
Lilly has had an incredible journey and continues to make leaps and bounds in her career. As someone who didn’t have much exposure to traditional media, Lilly has truly broken new grounds and showed the world the possibilities of what can be achieved with hard work and dedication.
Lilly Singh is an inspiring story of success and a role model for aspiring female creators. She has proven that it is possible to achieve success and make waves in a male-dominated industry. From her beginnings as a YouTube vlogger to her current status as a prominent television and film personality, Lilly Singh has made an incredible mark in the industry and shown the world that anything is possible with hard work and creative vision.