LinkedIn offers a plethora of metrics and performance measurements, and each metric provides insights into different elements of your LinkedIn profile, page, and posts. As a marketer, it’s important to track the right metrics to monitoring the success of your social media activities, as well as to gain a better understanding of your followers’ preferences and interests. But what are the most important metrics to track on LinkedIn?
In this article, we’ll explain the top LinkedIn metrics to track, and the importance behind each one. Knowing these metrics will help you make meaningful decisions, reach better results, and ultimately get more ROI out of your LinkedIn campaigns.
Top 9 LinkedIn Metrics to Track
- Reach
Reach is a metric that measures the total number of people that have seen your post. It includes everyone who has seen it in their news feed, and additional views from people who went directly to the post, saved it, or clicked on it from a LinkedIn notification. Reach is an important metric because it helps you understand how well you’re able to reach people with your content.
- Engagement
Your engagement rate is measured by the number of people who have taken an action with your post, such as liking, sharing, or commenting. It’s a way of seeing how people are responding to your content and how successful your post is. A higher engagement rate is a good indicator that your content resonates with your audience.
- Shares
The share metric shows how many times your post has been shared. This can be a good indicator of the success of your post, as a high share rate usually means that people found your post interesting and valuable.
- Comments
Tracking the number of comments on your post shows how highly engaging your content is. Aim for more conversations in the comments section as well, as this will demonstrate that people are connecting with your content on a deeper level.
- Profile Views
Monitoring the number of views on your profile is an effective way to track your visibility on LinkedIn. If your profile views are increasing, your profile is gaining more exposure on the platform, which can be attributed to you creating high-quality content, engaging with your followers, and building relationships with other LinkedIn users.
- Followers
Your follower count can be a barometer of the engagement level of your content and interactions. Tracking the number of followers you have on LinkedIn will give you insight into the progress of your profile in gaining visibility and credibility.
- Connections
Connections are the number of people you’re linked to on your network. It’s a measurement of how many people you are connected to. Being able to build strong relationships with other LinkedIn users is key to utilizing the platform’s full potential.
- Lead Generation
Lead generation is one of the most important metrics to track on LinkedIn. This metric helps you to understand how successful your campaigns are in generating leads and acquiring customers.
- Click Through Rate
The Click Through Rate (CTR) metric measures the percentage of people who clicked on your post and visited your website. This metric is a great way to track the success of your content and campaigns so that you can make sure you’re focusing on the most effective content for your target audience.
These nine metrics listed above are some of the most important metrics to track on LinkedIn in order to gauge the success of your content, campaigns and overall profile. You should track these metrics regularly to better understand your followers and refine your campaigns to increase ROI. Additionally, it’s important to note that, while LinkedIn does offer sophisticated reporting tools, you can also use third-party tools such as Hootsuite and Sprout Social to track your metrics with more granularity. This will allow you to have better visibility into the performance of your LinkedIn activities.
Now that you understand the top LinkedIn metrics to track, think about incorporating them into your strategy and start using them to drive better results for your profile and campaigns.