Does Gen Z Prefer Videos?
In the current world, videos are being used as the most preferred medium to communicate messages to a larger population. Video content holds the tendency to engage an audience better than traditional text. With the emergence of Gen Z, videos are now more popular than ever. Here is a look into why Gen Z prefers videos and how businesses and creators can use this preference to their advantage.
Defining Gen Z
Gen Z is the generation of young people born in the post-millennial period. It includes people born after the year 2002. Gen Z is well adjusted to the constant development in technology and the internet. They have seen the world evolve from dial-up modems to highspeed Wi- Fi and are the first generation with digital natives. In other words they are digital natives who have been comfortable with the use of technology and the internet since a young age.
The Preference for Videos
Gen Z represents a quickly growing population that is becoming increasingly influential. With the digital native background, Gen Z prefer videos to communicate, interact, and experience something in comparison to other formats. In fact, a recent survey by Forbes revealed that Gen Z prefers visuals above all else with 94% of them citing video as their preferred form of content.
Creating Videos
Since video is a preferred medium of communication for Gen Z, creators and businesses should make sure their content is presented in a visual format, either in the form of a pre-recorded video or a live stream. Additionally, the creation should be adapted to fit the latest trends and technologies. For example, capturing videos through vertical framing or adapting to features like augmented, virtual or mixed reality. They should also employ different editing styles or filters to make the content more interesting and attention grabbing. Furthermore, creators should focus on providing authentic content which is in line with the values and personalities of their brand.
Videos for Advertising and Marketing
Videos are also an ideal medium for businesses to use for advertising and marketing purposes. Research has revealed that Gen Z is more likely to engage with brands that use video as a medium for their products and services. With this knowledge businesses create visuals that are more influential and tailored to the taste of Gen Z. Thus, it is necessary to create videos that appeal to Gen Z in the form of voiceovers and dialogue which are more acceptable and popular to this demographic. Additionally, collaboration with existing influencers and online personalities can help in creating further awareness through their already established fanbases.
Video Consumption Platforms
To reach Gen Z, videos should be tailored to Gen Z’s consumption platform. Primarily, videos should have a presence on the most popular social media platforms like Instagram, YouTube, and Snapchat. Instagram stories, YouTube’s true view ads, and Snap Ads are the most popular and preferred forms of video engagements for Gen Z.
Videos are an invaluable asset for engaging Gen Z. By creating videos tailored to their needs and interests, as well as using the right platform for reaching them, businesses can capture the attention and increase engagement among Gen Z in order to have an effective marketing campaign.