In a world where social media is increasingly becoming more and more important, influencers present the perfect opportunity for businesses, celebrities, and brands to engage with their target audiences and promote their products and services. As influencers become more and more mainstream, it is important to know who these top players are and how they can help your business venture. This article will give an overview of the world’s top influencers across social media platforms, detailing who they are and how they can help you grow your business.
What is an Influencer?
An influencer is an individual who has the power to shape and influence their audience’s lifestyles, purchase decisions, and brand preferences. They often have a large following and reach on social media platforms and/or have knowledge or influence in a specific industry. Influencers are often celebrities, but they also include notable people, experts, and industry figures who have gained public and industry recognition. Influencers are known to have the potential to reach large numbers of people and generate high amounts of engagement, making them an ideal partner for businesses to drive sales and awareness.
The Benefits of Working with an Influencer
Working with influencers has become an integral part of the marketing mix for many businesses. It allows them to tap into an established network of followers and target potential customers more effectively than traditional marketing methods. An influencer’s social network already consists of people interested in their content and brand, meaning that the brand’s marketing message will not go unheeded. Businesses partner with influencers to help generate brand awareness and drive engagement, use influencers’ knowledge in the industry to promote their products, and enlist them to help create content.
How to Find the Right Influencer
Finding the right influencer to work with can be difficult, but it is essential for any successful influencer campaign. The key is to look for someone who has an audience that is relevant to your product or service, which means it is important to do your research. Check out their channels and decide if they have an active audience that matches your target audience. Also take into account their engagement rate, as well as their reach, influence, and specialty. Once you have identified the right influencer, you can make sure they are a good fit by discussing their rates and expectations, then cement the deal.
The World’s Top Influencers Across Social Media
Now that you know what an influencer is and the benefits of working with one, let’s take a look at some of the top influencers on various social media platforms around the world.
Twitter Influencers
• Barack Obama: Former president, Barack Obama is one of the most followed accounts on Twitter, with over 122 million followers. His posts focus on politics, democracy and social issues.
• Lady Gaga: Lady Gaga is an international pop star who gained a huge following on Twitter, with over 89 million followers. Her posts focus on updates on her current projects and art.
• Elon Musk: Entrepreneur and inventor, Musk’s Twitter account has over 45 million followers. Musk updates his followers on his businesses and technological advancements.
• Cristiano Ronaldo: One of the most famous footballers in the world, Ronaldo has over 82 million followers. He shares updates about his life, career, and charitable acts.
YouTube Influencers
• PewDiePie: With over 107 million subscribers, PewDiePie is the most subscribed YouTube channel. His content explores topics such as video games, pop culture and comedy.
• Justin Bieber: A global popstar, Bieber has over 51 million subscribers on YouTube. His content includes behind-the-scenes videos, interviews, and music videos.
• Taylor Swift: A singer and songwriter with over 41 million subscribers, Taylor Swift’s content includes music videos, acoustic performance versions of her songs, and exclusive live events.
• Markiplier: Markiplier is a content creator and gamer who has gained a large following of over 28 million subscribers. His content usually focuses on gaming and entertainment.
Instagram Influencers
• Selena Gomez: An actress and singer, Gomez has the most followers on Instagram with over 230 million followers. She frequently posts updates on her projects as well as personal events.
• Kylie Jenner: Model and entrepreneur, Kylie Jenner is one of the most followed on Instagram with over 193 million followers. Her content focuses on her fashion choices and beauty looks, as well as updates from her businesses.
• Beyonce: Singer, actress and entrepreneur, Beyonce has over 144 million followers on Instagram. She shares photos and videos from her personal and professional life, as well as updates about her clothing and beauty lines.
• Dwayne Johnson: Otherwise known as The Rock, professional wrestler and actor have over 173 million Instagram followers. He updates his followers on his fitness routines and movies, as well as his philanthropic activities.
Facebook Influencers
• Cristiano Ronaldo: Ronaldo is also the most followed individual on Facebook, with over 120 million followers. His posts focus on his life, career and brand.
• Lionel Messi: The second most followed individual on Facebook, Messi has over 117 million followers. He shares updates on his matches and family life.
• Shakira: The Colombian singer-songwriter has over 105 million followers on Facebook. She shares updates about her music, events and causes close to her heart.
• Will Smith: Actor and rapper, Will Smith has over 106 million followers on Facebook. He shares updates about his projects as well as comical content.
Working with influencers can help business tap into an already-established audience and increase their brand awareness, reach and sales. However, it is important to do your research and find the right influencer who will be able to adequately represent your brand. This article has detailed some of the world’s top influencers across social media platforms, detailing who they are and how they can help your business succeed.