What is the Best Time to Post on TikTok?
TikTok, a popular short-form video-sharing app, has over 1.5 billion users worldwide. For brands, influencers and creators who want to get the most out of their presence on the platform, understanding when to post content is essential.
In this article we will cover some best practices on when to post content on TikTok in order to reach the largest audience, optimize for engagement and maximize user reach.
Understanding the TikTok Algorithm
Before we dive into the best times to post, it’s important to understand the algorithm behind how TikTok works. The TikTok algorithm considers various factors when recommending content to users. The main factors are the user’s interactions, engagement and content history.
The algorithm also relies heavily on engagement. If a piece of content is deemed interesting and engaging, it will be served more frequently to users. In addition, if a post accumulates a high number of ‘likes’ and ‘comments’, it will reach a larger number of users.
The Peak Times to Post on TikTok
The best times to post on TikTok depend on the time zone and geographic location of the user. However, there are a few general timeframes where activity is at its highest.
Weekdays
Research has shown that the most popular time to post on TikTok is from 4pm – 6pm ET, on weekdays. This timeframe offers the busiest hours of the day and users are typically more likely to engage with your content.
Weekends
On weekend days, it is suggested to post between 6 – 8 am ET. During this time, users are more likely to be engaged in viewing content, interacting with users and exploring the app.
How Often Should You Post on TikTok?
Although there are peak timeframes to post content on TikTok, it’s also important that your audience has enough time to view your content and engage with it. If you post too frequently, your content will be lost in the shuffle.
It’s suggested to post 1-2 times per day when starting out, however, this could change based on the size of your audience and their engagement levels.
Checking Insights for Audience Habits
When you have some momentum with your content and you have a better idea of audience preferences, you can use your insightful data to determine the best times to post.
TikTok has a feature that lets you check insights for your account, such as when your audience is online and when they are most active. This is a great way to truly understand the content that your audience prefers and when they prefer it.
This data will help you explore and test different posting strategies to determine which ones work best for you.
Optimizing Posts for Maximum Engagement
Once you’ve determined the best times to post, ensure that your content is optimized for maximum engagement. Include captivating visuals and videos, relevant hashtags, interesting audio and meaningful captions.
It’s also important to use trends and challenges in your posts. This will help users discover your content, engage with it and share it.
Posting at the right time is an important part of success on TikTok. Take the time to analyze the best times to post for your audience and test out different options. As you gather more data, determine the most popular trends, challenges and hashtag categories your target audience responds to and create content that caters to them. By following these tips, you can maximize user engagement and reach the widest audience possible.