Writing an Eye-Catching LinkedIn Headline: Tips and Examples
An eye-catching LinkedIn headline is key to standing out in the professional crowd and grabbing the attention of potential employers or clients. It’s the first thing people read when they check out your profile, so it’s essential to make a great first impression.
However, many people struggle to know what to put in their LinkedIn headline, or even if they should have one. To help get you started, this article provides some useful tips and inspiring examples to help you write an effective LinkedIn headline.
Tips to Make Your LinkedIn Headline Stand Out
Writing a great headline requires more than just throwing a few words together. Here are some tips to help you create an eye-catching headline that boosts your professional profile.
- Be Specific About Your Job Title
Including your job title in your headline is important, as it helps potential employers and recruiters to see the role you’re currently in or the job you’re aiming for. But don’t just state it as is; be specific.
For example, a job title such as “Financial Advisor” can be made more specific by focusing on the industries you specialize in, such as “Financial Advisor for Startups and SMEs.”
- Focus on Your Achievements
As well as including your job title, you should also focus on your achievements and specialties. What is it you bring to the table that makes you stand out from the crowd?
If you have industry awards or have completed training programs, mention them in your headline. By expressing your pride in these, potential employers or clients can gain a better understanding of your skillset and accomplishments.
- Keep It Short and Snappy
When it comes to your headline, less is often more. Try to keep it short and snappy to ensure it’s easy to read and understand. Aim for just one or two short sentences that summarise who you are and what makes you an ideal candidate for the job.
For best results, aim for no more than 120 characters – that’s including spaces, so it’s not a lot of room to play around with. Anything longer than that, and it’s likely people will just skim over it rather than reading it in full.
- Use Keywords
Don’t forget to include relevant and appropriate keywords in your headline. This helps to ensure that it’s as optimised as possible for relevant searches, as well as helping you to rank higher in search engine results.
Take the time to think of key search terms related to your job and what you do, and aim to include these in your headline if possible.
Examples of Eye-Catching LinkedIn Headlines
Still stuck for inspiration when it comes to writing your own headline? Here are some compelling examples of effective headlines that show the power of specificity and keywords:
• Award-Winning Software Developer for Startups
• Experienced Digital Marketing Executive for Professional Services Firms
• Senior Social Media Specialist with Expertise in Content Strategy
• Ecommerce Consultant Specialising in Shopify and Magento
• Sales Manager for Startups and SMEs
• Experienced UX/UI Designer for App Development
Writing an eye-catching LinkedIn headline doesn’t need to be a tough task. By remembering the tips mentioned in this article – such as being specific, focusing on your achievements and including keywords – you can create a headline that stands out and boosts your professional profile.
If you’re still struggling, try looking to the examples provided above for inspiration. With a great headline that captures who you are and what you do, you’ll have a much better chance of catching the attention of potential employers or clients.