In a world connected by social media and digital relationships, there’s no shortage of potential influencers. Everyone from solo entrepreneurs to superstar celebrities has the ability to influence their followers, and build a powerful fan-base. It’s not about who has the most fans, it’s about the type of impact you make and the relationships you build – and who can leverage their influence the best.
With so many potential influencers, it can be hard to know who to watch. That’s why we’ve narrowed down the top influencers today, so you can get to know and understand who these influential figures are and why they’re important.
The Top 15 Influencers Online Today
- Gary Vaynerchuk
Gary Vaynerchuk is a serial entrepreneur, 5-time New York Times bestselling author, investor and social media personality. Gary is known for his unique blend of business and personal videos, and the success of his company VaynerMedia. He’s truly one of the great influencers of today, and has a substantial following of 1.8 million followers on Instagram and 4.2 million followers on Twitter.
- Oprah Winfrey
Oprah may need no introduction. A household name, she’s one of the most powerful and influential celebrities in the world. Even though she’s no longer on her own talk show, she’s still made her mark as an inspiring influencer who gives back to her fans. With 16.6 million followers on Instagram and 33.6 million followers on Twitter, she continues to use her influence to spread a positive message.
- Kim Kardashian West
Kim Kardashian West is a household name who has made her mark in the world of reality television and influencer marketing. With 133 million followers on Instagram and 66 million followers on Twitter, the Kardashian family is a massive influence online. She’s used her influence to empower other women and rally for social justice, and her status as an influencer shows no signs of slowing.
- Jennifer Lopez
Jennifer Lopez is a powerhouse of music and entertainment. With her own production company, record label, clothing line, and many more businesses, it’s no wonder she’s one of the biggest influencers of today. With 106 million followers on Instagram and 33 million followers on Twitter, she has a huge reach, and focuses her posts on inspiring her followers to “love themselves and never give up”.
- Beyoncé
The Queen of Pop, Beyoncé is an iconic symbol of power and influence. She’s been the leading female musical artiste of this century, and is one of the most popular and influential women in the entire world. With 136 million followers on Instagram and 58.5 million followers on Twitter, she’s a powerful voice to her fans and influences her followers to express their power and individuality.
- Celeste Barber
Celeste Barber is an Australian comedian and Instagrammer turned semi-viral celebrity and influencer. Her Instagram account is used to satirize the lives of celebrities, which she does with her own comedic twist. With 8.7 million followers on Instagram and 279k followers on Twitter, she’s become an influencer of celebrity culture, and is also hugely involved with charitable causes.
- Jeffree Star
Jeffree Star is a makeup artist and internet sensation making a huge impact on the beauty world. With 13.4 million followers on Instagram and 3.8 million followers on Twitter, he’s become a rising influencer in the beauty space by using his platform to promote body positivity and inclusivity, which has made him one of the most influential figures in the industry.
- Logan Paul
If you’re familiar with YouTube, you may know of Logan Paul. With 21.3 million followers on YouTube, 4.1 million followers on Instagram and 6.5 million followers on Twitter, he’s a huge presence in the digital and influencer space. By pushing the limits of what’s socially acceptable and by standing up for his beliefs, he makes a big impact on his followers.
- Lele Pons
Lele Pons is a Venezuelan-American YouTuber, actress, singer, and dancer. She’s been a huge influence for the Hispanic community and for young women, and has used her platform to advocate for a number of causes. With 41 million followers on Instagram and 9.2 million followers on Twitter, she has become a powerful force in the influencer space.
- Lilly Singh
Lilly Singh is making a huge impact on the social media landscape. With 14 million followers on Instagram and 9.2 million followers on Twitter, she’s become a successful actress, author, motivational speaker and entrepreneur. Her message to her followers is to always be yourself, own your power and know your self-worth, which has seen her become a highly influential figure.
- Russell Brand
Russell Brand is a British comedian, actor, and author. With 14.6 million followers on Instagram and 5.6 million followers on Twitter, he’s an outspoken voice for a variety of topics, ranging from mental health to addiction to mindfulness and politics. His unique blend of humor and activism has helped him become one of the most influential figures today.
- Adele
Adele is a British singer-songwriter and multi-GRAMMY award winner. With an impressive 77.8 million followers on Instagram and 40 million followers on Twitter, she’s gained a huge following, and is widely known for her ability to influence the music industry. Her influence is evident all over the world, and she continues to use her platform for good.
- KSI
KSI is an English YouTube star and rapper with a reach of over 24 million subscribers on his YouTube channel and 5.4 million followers on Instagram and 5.1 million followers on Twitter. His ability to merge comedy, gaming, and music has seen him become an influential figure in the internet and social media space.
- Mark Cuban
Mark Cuban is an American tech entrepreneur, investor and chairman of the sports team, the Dallas Mavericks. With 1.5 million followers on Instagram and 8.3 million followers on Twitter, he’s made a name for himself as a tech and business mogul, and is widely seen as one of the most influential figures in business circles.
- Dwayne Johnson
Dwayne Johnson, better known as The Rock, is one of the most popular and influential celebrities in the world. He’s long been revered for his work ethic, which he shares with his followers and inspires them to reach greatness in all they do. With 168 million followers on Instagram and 14.2 million followers on Twitter, he’s a hugely influential figure in the entertainment industry.
How to Use Influencers as Part of Your Marketing Strategy
Thepower of influencers cannot be ignored. With so many potential influencers to choose from, marketers have the ability to tap into the right audience with the right message.
Here are some tips to get the most out of your influencer marketing strategy:
1 – Research the Influencer
Before selecting the right influencers to work with, it’s important to conduct thorough research. Take some time to look at their content, engagement, relevance to your target audience, and potential ROI from collaboration.
2 – Build a Relationship
Before diving into a partnership with an influencer, it’s important to build a relationship with them first. Try connecting with them on social media and engaging with their content. This shows them that you know their work, which can make them more likely to agree to a collaboration.
3 – Set Specific Guidelines
When working with an influencer, it’s important to set up a partnership agreement that outlines all of the details of the collaboration. This includes any fees, deadlines, content guidelines, etc. By taking the time to set up this agreement, you can ensure that both of you are on the same page and that everything runs smoothly.
4 – Use Multiple Influencers
Working with more than one influencer is a great way to maximize your reach and engagement. Choose influencers with different types of audiences and create campaigns that will target different demographics. This will help you to reach the widest audience possible, and increase your Overall ROI.
5 – Track & Analyse Results
The most important part of influencer marketing is tracking and analyzing the results. You should use analytics tools to measure the success of the campaign, as well as look for ways to improve for the next one. This will help you to determine the most effective influencers to work with and the best strategies for each campaign.
Gone are the days of traditional advertising. With the power of influencers and the rise of social media, the sky’s the limit when it comes to reaching an audience and leveraging influence.
The key to success with influencer marketing is to identify the right influencers and build relationships with them. By setting up measurable and specific guidelines, you can ensure the success of your marketing campaign, while also increasing your reach and engagement with your target audience.
By understanding today’s top influencers, you can better understand the impact of influencers on the world of business and marketing, and use them as powerful tools to boost your own business.