Finding TikTok Trends: A Step-By-Step Guide
TikTok, the social media app that allows users to create and share videos, has skyrocketed in its popularity over the past few years. It is now a platform of choice for many social media stars and influencers that flood the app with captivating content. As an app with such a massive network of engaged users, it is no surprise that TikTok trends become wildly popular in a short amount of time. So, how do you stay on top of the trend and participate in the platform’s up and coming trends?
In this article, we’ll break down everything you need to know on how to find TikTok viral trends. From understanding the platform, to participating in trends, we’ll make sure you have all the information you need to succeed. So without further ado, let’s get into it.
What Are TikTok Trends?
Before we can discuss how to find TikTok viral trends, we need to define what exactly it is. Basically, a TikTok trend is the particular type of content that has become viral, or popular, on the platform. TikTok trends can come in various forms. It could be a challenge, a hashtag, an audio clip, a type of transition, or even an aesthetic.
TikTok trends also tend to come and go rather quickly, with usually only a few days to a few weeks top as the standard duration. For instance, the “Blinding Lights” challenge had a lot of traction back in March, but it is almost forgotten about now.
The good news is, when you find TikTok viral trends that you like, you can usually always jump on the bandwagon and participate before the trend dies down. By doing so, you are likely to see an increase in views, likes, and followers. This can be extremely beneficial for both your personal brand and account.
Understanding The Types of TikTok Trends
Now that you have a basic grasp of what TikTok trends are, let’s look at what types there are.
Here are the five most common types of TikTok trends:
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Challenges: A challenge is a fun way to encourage people to get their creative juices flowing and share videos on TikTok. Challenges on the app can range from attempting difficult dance moves to singing a certain song. The “Blinding Lights” challenge mentioned previously is a good example of this type of trend.
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Hashtags: Hashtags are the attempted influencers’ way to get more followers. Hashtags are used to categorize or group specific content and users use them to follow others with the same interests.
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Memes: A meme is simple a funny image or video usually featuring a caption that is used to comment on a specific situation, or make light of a topic.
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Audio Clips: Audio clips are great for creating videos with comedy, music, and jokes. They usually feature specific lines of dialogue or narrations of famous quotes with different filters and sound effects.
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Transitions: This type of trend involves users creating a video using pre-determined, entertaining transitions between shots. It is a great way to switch things up and add some flavor to your content.
Now that you know what types of trends are popular on TikTok and have some insight into what they look like, it’s time to move on to the next step.
How to Find TikTok Viral Trends
Now that you have a better understanding of what TikTok trends are, you can begin your search for the next viral trend. Here are a few tips to help you find your next video idea.
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Check The ‘For You’ Page: The ‘For You’ page on TikTok is a great place to start your search for the latest trending content. This page recommends videos that TikTok suspects you might like, as well as content from the users you follow. With the recommendations that TikTok gives you, you can quickly begin to identify current trends.
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Watch the Top 50 Chart: On this page, you can watch the most popular TikToks of the week. It is a great way to get ideas of what kind of content is currently trending, as well as what type of videos users are interacting with.
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Look Through TikTok’s Exploration Page: This page is great for seeing what types of videos other users are creating. It is also great for getting a better understanding of the popular trends amongst users across the platform.
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Research Trends On Other Social Media Platforms: Trends are always changing and sometimes it’s a great idea to keep an eye on the trending topics on other social media platforms too, like Instagram and Twitter.
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Read TikTok News Reports: Sites like Techcrunch, Mashable, and The Verge often report on the latest trends on TikTok. By reading these reports, you can get an idea of how long a trend might last and what type of videos are resonating with users.
Once you have identified a trend that you like, it’s time to get creating!
Making Original Content
Once you have found a trend that you like, it’s time to start creating. Before filming your video, here are a few tips to ensure that you create content that stands out:
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Have Fun: No matter what type of content you’re creating, make sure that you have a good time while doing it. After all, the entire purpose of TikTok is to create and share content that you enjoy.
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Be Creative: When creating content, don’t be afraid to be creative. The more creative and unique you are, the more likely your content is to stand out.
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Utilize Your Own Strengths: There are so many types of content on TikTok, use your own strengths and create something that you enjoy and that comes across as genuine.
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Add Context: It’s important to add in context to your videos when focusing on trends. Whatever you create should be easy to understand, entertaining, and informative.
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Utilize Analysis and Review Systems: Once you have created your video, be sure to take time to analyze the footage and review it. If you feel that something isn’t working, you can always go back and make changes.
By now you should have a better understanding of TikTok trends and how to find and participate in them. Keep in mind, while trends come and go, they can be an effective way to increase engagement and gain followers. So, why not give it a try? Hopefully this article has provided you with the information and tips you need to join in on the trendsetting fun.
Good luck, and happy trend hunting!