Pinterest is a powerful platform for driving traffic and new customers to your business. It provides millions of users with ideas and inspiration, making it one of the most popular sites in the world. To make the most of this platform, it’s important to understand the key Pinterest statistics and how you can use them to reach your target audience.
This guide will give you the essential Pinterest statistics you need to know about including user demographics, pinning behaviors, and the value of using Pinterest for businesses. With this information, you’ll be able to better utilize Pinterest for your brand and set yourself up for success.
Pinterest Usage
Understanding how people use Pinterest is essential for having success as a business on this platform. Here are some essential Pinterest statistics about user engagement and overall usage of the platform:
• The average Pinterest user spends 15.8 minutes on the platform every day.
• More than 250 million people use Pinterest each month.
• Pinterest drives 33% of all social media referral traffic.
• Google is the number one source of referral traffic, responsible for 42.1% of all links to the platform.
• Over two billion Pins are saved each day on the platform.
• 41% of millennials use Pinterest, making it the most popular platform among those in the age range of 23 to 38.
• 53% of US users follow a brand on Pinterest.
• 78% of user visits to Pinterest are from mobile devices.
Pinterest Usage by Gender
Pinterest can be a great marketing platform for businesses of all sizes and types, but understanding who is using the platform can help you better target your content and campaigns. Here are some key Pinterest statistics about usage broken down by gender:
• 59% of global Pinterest users are female.
• In the US, 69% of Pinterest users are female.
• Among millennial users, the men-to-women ratio is nearly equal, with 52% of female users and 48% male.
• 75% of all new signups to Pinterest are from women.
Pinterest Usage by Country
Pinterest usage varies from country to country, and it’s important to understand the demographics in each region before you create a marketing strategy on the platform. Here are some essential Pinterest statistics to keep in mind about usage broken down by country:
• In the US, Pinterest is the 10th most popular social network with 68 million users.
• In 2021, the UK had 18.3 million Pinterest users.
• India is one of the fastest-growing markets for Pinterest with 6.4 million users.
• France has 4.2 million monthly active users.
• Canada had 4.9 million Pinterest users in 2020.
Pinning Behavior of Pinterest Users
When you create a Pinterest strategy, it’s essential to understand the types of content that users engage with on the platform. Here’s some essential Pinterest statistics to consider when crafting your content and campaigns:
• More than 75% of the content on Pinterest is repinned content.
• 57% of people use Pinterest to find ideas on a specific product or service.
• 48% of people use Pinterest to find decorating ideas.
• 30% use Pinterest for travel ideas.
• 56% of Pins are product related.
• 80% of beauty and fashion content is repinned on Pinterest.
• 95% of Pins from food and drink categories are repins.
The Value of Pinterest for Businesses
As a business, understanding the value of Pinterest is essential when deciding whether or not it’s the right platform to spend time and resources on. Here are some key Pinterest statistics to consider when it comes to the value of the platform for businesses:
• Pins with prices get 36% more likes than those without.
• 58% of people say that they have discovered new brands or products on Pinterest.
• A business owner using Pinterest is likely to see 5x as many website clicks than without a presence on the platform.
• Pins with a call to action can produce up to 14.2% more clicks.
• Companies that use ads on Pinterest see 12% higher return on ad spend than similar campaigns on other platforms.
• 67% of Pinners uses the platform to explore and shop for items.
Pinterest is a powerful marketing tool for businesses of all sizes and types. The key to success with this platform is understanding the essential Pinterest statistics and demographics. With this information, you can tailor your campaigns to the right audiences and make the most of this platform. With the right strategies and tactics in place, you can reach your target audience and drive traffic and new customers to your business.