Surprising Facebook Statistics You Need to Know
The sheer size of Facebook’s platform makes it so influential that businesses, brands, and influencers alike can’t help but take notice of its success. With more than 2.8 billion users around the world, Facebook can be an invaluable tool to reach your target audience.
However, if you’re not taking advantage of the platform’s features, you could be missing out on a key opportunity. Learning about the latest Facebook statistics will help you make the most of your marketing strategy on this social media giant. Read on to learn about some of the most surprising Facebook stats you need to know.
Global Reach of Facebook
One of the most impressive aspects of Facebook is that it truly is a global enterprise, with users in every corner of the world. The following are just some of the latest stats about the global reach of Facebook and its users:
• 2.8 billion users worldwide
• Over 10 million businesses have a Facebook page
• 1.14 billion mobile Facebook users
• Around 400 million users and 70 million business come from India
• 260 million Facebook users and 11 million business come from Africa
• 231 million users and 5 million business come from the United States and Canada
Facebook Demographic Breakdown
Facebook gives brands and businesses the opportunity to target their desired audiences effectively. By understanding the demographic breakdown of the platform, businesses can tailor their strategies accordingly. Here are some Facebook stats to consider when crafting your campaigns:
• 53% of Facebook’s users are female
• 22% are aged between 18-24 years
• 18% are aged between 25-34
• 80% of users come from outside the United States
• The most popular age group is 18-29
• 34% of users are between 65 and above
Engagement Statistics
Knowing how well your posts are engaging with Facebook audiences is essential for developing your content strategy. Here are some key stats about Facebook engagement:
• The average Facebook post enjoys a 4.7% engagement rate
• The best times to post on Facebook is between 12 noon – 1 pm and 6 pm – 7 pm
• Links account for 94% of Facebook interactions
• Images garner the most engagement (13% interactions)
• Videos attract over 8% engagement
• Posts with over 250 characters have the highest engagement rate
Advertising Stats
Harnessing the power of Facebook Ads allows you to reach a larger audience in a cost-effective manner. The following are some of the latest Facebook stats about Facebook Ads that you should know about:
• Over 7 million advertisers use the Facebook Ads platform
• Viewable impressions are 30.4% on mobile and 22.8% on desktop
• Facebook Ads boast an average click-through-rate of 0.9%
• The average cost per 1,000 impressions (CPM) is around $7.19
• The average cost per click (CPC) is around $1.72
• App installs correlate with a much higher CPC of $4.02
Facebook Reaches All Age Groups
Facebook is a platform that reaches all age groups, including seniors. Here are some of the key stats that demonstrate this reach:
• 9 in 10 seniors use the internet
• Over 67% of U.S. seniors are on Facebook
• 61% of Baby Boomers engage with the platform
• 48% of seniors between 70-75 and 51% of those above 75 use it
• 42% of users between 45-55 are on the platform
Marketing Opportunities
If you’re looking for ROI and growth, Facebook offers a wide range of marketing opportunities. Have a look at these impressive stats about the platform’s reach:
• Marketers can hit their target audience accurately with the platform’s powerful targeting
• Personalized messaging and audience segmentation can be used to craft effective campaigns
• Ads see better results when video is added to the mix
• 43% of Facebook consumers watch videos with at least some sound
• Marketers can use Dynamic Ads to reach small business owners
• 85% of Gen Z enjoy brand collaboration with influencers
With so many opportunities to take advantage of, Facebook has quickly become a key platform to reach your target audiences. With billions of users worldwide, the platform will only continue to grow and generate marketing opportunities for business owners. By understanding these crucial Facebook statistics, you can use the platform to your fullest potential.