Twitter Business Tips for Small Businesses
Starting a business is a brave step. It takes effort, knowledge, and sometimes a bit of luck to keep it going. Fortunately, Twitter offers a lot of business opportunities for small businesses. In this article, we will explore the best Twitter business tips for small businesses, helping you get the most out of Twitter in terms of promoting and sustaining your business.
What Is Twitter?
Before diving into Twitter business tips, let’s first have a quick overview of the platform. Twitter is a popular social media platform that offers its users a place to share short messages of 280 characters or less, known as “tweets”. It can be used as both a chatting and a marketing platform, allowing businesses to reach their target audience.
How to Get Started on Twitter
When getting started on Twitter as a business, it is important to set up a business profile. There are a couple of key elements to keep in mind when setting up your Twitter profile.
First, make sure to include all the necessary information about your business, such as your website URL, contact information, services, and more. It is also important to ensure you upload a high-quality photo and logo of your business to make your page more engaging.
Once your profile is set up, you can start tweeting. Here are some important tips on how to start tweeting as a business.
Dos and Don’ts of Tweeting for Business
Do:
• Include eye-catching visuals. Photos, videos and GIFs can help grab users’ attention.
• Hashtag relevant keywords to help your tweets have more visibility.
• Engage with other Twitter users by liking, retweeting and commenting on their posts.
• Keep your tweets authentic and consistent with your brand’s message
Don’t:
• Clutter your timeline with too many tweets in a short period
• Cram too many hashtags into a tweet.
• Post irrelevant content that has no value to your followers
• Ignore customer complaints or inquiries.
Twitter Strategies for Building Followers
Once you have established your Twitter profile, it is important to make sure that your tweets are seen by building up your following. Here are some strategies to help you grow the number of followers to your Twitter page.
• Run campaigns and contests. Offering incentives in exchange for followers and retweets can be a great way to raise awareness about your brand and gain more followers.
• Create top quality content. Often, followers will look for content related to their interests before deciding to follow accounts. Providing content that is interesting and valuable, such as polls, blogs, and relevant resources, will help make your brand more attractive.
• Follow influencers in your industry. Follow influencers within your industry, engage with their content, and retweet it. This can help you increase visibility and encourage people to follow your own content.
• Interact with relevant hashtags. Search for relevant hashtags and join conversations. Use these hashtags as an opportunity to share your content and engage with other users.
• Promote across other social media. Use other social media platforms, such as Instagram and Facebook, to promote your Twitter page. Share your tweets on these other platforms and link to your Twitter page.
Analyzing Your Twitter Performance
It is important to keep track of your performance on Twitter, as this will help you to refine your strategy and refine your approach. Twitter offers its own analytics tool, Twitter Analytics, which provides you with detailed insights into engagement, followers you’ve gained, content performance, and more.
You can also use third-party tools to help you analyse your performance. Some popular ones include Twitonomy, which provides insights into interactions, mentions, hashtags, and more, and Hootsuite, which offers comprehensive reporting options to help you track and measure your campaigns.
Using Twitter as a marketing tool can be invaluable for small businesses. From setting up a business profile, to building followers and tracking performance, there are a variety of Twitter business tips and strategies for small businesses. By following the tips mentioned in this article, you will be able to get the most out of Twitter for your business.