The term ‘mom influencers’ is no longer a niche. In fact, the rising popularity of mom influencers has been steadily creating more opportunities for mom influencers to make a name for themselves in the digital marketing space. Mom influencers use their own experiences of parenting to provide authentic recommendations and reviews to their followers. Their content ranges from topics related to motherhood as well as product reviews and recommendations. As such, mom influencers have become a sought-after source for knowing the best products for both kids and moms.
In this article, we take a look at some of the top influencers in the mom space. These are the ladies who are pushing the boundaries and challenging traditional gender roles in the home. These influencers have become an invaluable resource for moms who are looking for guidance, advice and affirmation on their parenting journey. Read on to discover the best of the best when it comes to mom influencers.
Sharenting
Sharenting is a term used to describe the act of parents sharing photos and information about their children on social media. It is a form of influencer marketing that is gaining popularity among mothers. The rise of sharenting has seen a number of moms rise to prominence as influential voices in the parenting community. Some of these sharenting moms include popular Instagram stars such as Kourtney Kardashian, Chrissy Teigen and Emily Meridy. They have used their social media platforms to share intimate aspects of their parenting journey and inspire other mums to accomplish the same.
MOMtrepreneurs
MOMtrepreneurs are moms who have taken their passion or expertise and used it to start a business. As mom influencers and entrepreneurs, they have created innovative products, services and content that are helping to set new standards for parenting today. These include lifestyle gurus such as Lora Yoon and Emily O’Neil who have created products and blogs to provide tips, tricks and advice to moms on parenting.
Bloggers
Blogging is a great way for moms to share their stories, inspire others and build an engaged following. The blogosphere is bustling with mom bloggers who are offering valuable insight on the reality of parenting while also adding their unique personal touches. Some of the most popular and influential mom bloggers include Shantele Edwards, Sarah Turner, Kyla Treanor, and Meriah Nichols.
Wellness Advocates
As wellness becomes increasingly important, there is an even greater need for wellness advocates to inform and guide others on leading a healthier lifestyle. Mom influencers are essential in spreading the message about the importance of maintaining a healthy lifestyle for both parents and children. Popular mom influencers in the health and wellness space include Lizzie Fuhr, Mandy Jadav, and Tresillian.
Branded Content Creators
Branded content creators are experienced influencers who create compelling content that resonates with their audience. They often utilize storytelling and creative visuals to build a more intimate connection with their followers. Mom influencers have been able to use their expertise on parenting and product reviews to create engaging content for brands. These include popular mom influencers like Kristen Bell, Joanna Teplin, Michelle Chaney and Elissa Monte.
Lifestyle and Family Photographers
Family photography is about capturing the authentic moments of motherhood and family life. Popular mom influencers who specialize in lifestyle and family photography are inspiring others with their beautiful images. These include photographers like Melissa Jill, Liz Gumbinner, Jamie Glowacki and Emily Morter.
The digital world is constantly shifting and evolving. That said, one thing remains constant—the power of the mom influencer. Whether it’s sharenting, creating an innovative business, producing inspiring content for brands or capturing beautiful family photographs, mom influencers are at the top of the field, setting examples for others and sharing their experiences of motherhood. They’re not just inspiring other moms—they’re inspiring a new generation to strive for more.
For everyone—moms, aspiring mums and others—learning from, being inspired by and connecting with top mom influencers can be a powerful way to find direction, help and guidance in our ever-changing world.