Surprising Facts About TikTok Probably You Didn’t Know
Social media network has taken over the world over the past decade. Although Instagram and Facebook dominate, a new app has recently risen to the top as TikTok is making waves as the latest social media craze. The app has dramatically changed the way people are staying entertained and informed. But what do you really know about it? Here’s a look at the surprising facts about TikTok probably you didn’t know.
History Of TikTok
TikTok is relatively new to the social media scene, but it has a deep and compelling history. It is run by a Chinese company called Bytedance, which was founded in 2012 by CEO Zhang Yiming. Initially, the company was simply focused on creating a news-aggregating app. But in 2016, the company purchased Music.ly, an app that enabled users to create and share lip-sync videos. Bytedance then merged Music.ly and its content-creating platform into one application and TikTok was born.
Popularity Of TikTok
TikTok has experienced explosive growth in both user base and file size over the past few years. As of May 2020, the app has over 800 million monthly active users, making it the third-most popular social media platform in the world, behind Facebook and Instagram. It is estimated that the app’s user base could exceed 1 billion by the end of the year.
TikTok’s Growth Strategy
TikTok has employed a variety of strategies to grow its user base. The company has focused on targeting the younger generation with its content, but also made major investments in creating content and technology to appeal to a wider audience. The company utilizes a variety of influencers across industries to spread the word about the app, and it has partnered with major brands and celebrities to create content. In addition, the company recently acquired popular video-sharing platform Vine and integrated its user base into the TikTok platform.
Interesting TikTok Statistics
TikTok has seen unprecedented growth since it took off in 2018. Here are just a few interesting TikTok statistics:
• In the first quarter of 2020, TikTok experienced an incredible 190% year-over-year growth
• TikTok had over 800 million monthly active users in May 2020
• TikTok had the highest monthly downloads (555 million) for any mobile app in the first quarter of 2020
• TikTok had 7 million monthly active Irish users in April 2020, representing 5.4% of the total population
• TikTok was the most downloaded app in 2019, with over 104 million downloads
Benefits of Using TikTok
TikTok is a great way to engage with audiences, both old and new. Here are some of the key benefits of using TikTok:
• It is a great platform for increasing brand visibility.
• It provides an easy way to convert casual users into dedicated followers.
• The platform offers sophisticated analytics tools to measure your engagement and campaigns.
• TikTok provides plenty of opportunities to gain exposure and build relationships.
• The user-generated content on the platform can be a great way to connect with your audience.
• The algorithm of the platform is great for discovering new content and trends.
• It offers plenty of interesting opportunities for creative projects and campaigns.
TikTok Ads Charateristics
Since 2019, TikTok has allowed brands to run ads on the platform. Here are some of the key characteristics of TikTok ads:
• It has a wide array of ad formats, from 9-second videos to longer form videos up to 60 seconds.
• TikTok supports different ad objectives including website visits, brand awareness, product video views, and more.
• The cost-per-view (CPV) campaigns are tailored to your individual goals and budget.
• The audience you target can be selected according to their interests, location, device, and more.
• The ads have in-feed placement and are integrated within the content timeline.
• The ads are eligible for Ad-Mark network, which allow you to track and measure the performance of your campaigns.
TikTok has become one of the most popular social media platforms in the world, and it has many surprising facts that you probably didn’t know. It has a deep and compelling history, and it has experienced explosive growth in user base and file size. To grow its user base, the company has focused on targeting the younger generation but also made major investments in creating content and technology to appeal to a wider audience. TikTok provides an easy way to convert casual users into dedicated followers, and it offers plenty of interesting opportunities for creative projects and campaigns. Brands can also use the platform to run ads, allowing them to target the right audience according to their interests, location, device, and more. With all these features and more, it is no wonder that TikTok is becoming one of the most popular social media platforms.