What is a Pinterest Board?
Pinterest is a visual search engine where users can “pin” images, videos, and other content they find on the web to their own personalised boards. The boards, called “Pinterest boards”, are an interactive way to visually organize and share all of your interests.
Pinterest boards are an incredibly popular way to get inspired and find new ideas. There are countless boards, full to brimming with inspiration, created by users everywhere and across countless industries. From fashion to food, home décor and travel, Pinterest boards are a great way to find beautiful visuals and a source of inspiration and ideas.
What makes a Pinterest Board Popular?
Pinterest boards can be a great way to connect with potential customers, get creative with content and really show your company’s personality. But it’s not enough to just have a Pinterest account. To have a popular, successful board, you need to make sure that you’re curating content that will draw people in and make them come back for more.
A few components of a successful Pinterest board are:
• Quality Images: Pinterest is primarily a visual platform, meaning that quality images are essential for creating boards that stand out. Aim for high-quality images with vibrant colors that draw viewers in and create a lasting impression.
• Variety of Content: A Pinterest board with a variety of content will keep viewers engaged and keep them coming back for more. This can include posts about DIY projects, company news, products, customer images, and more.
• Clear Description: Make sure the description of each post is clear. This will allow people to quickly understand the subject matter of your posts and make it easy to find what they’re looking for.
• Hashtags: To help get your boards more exposure, use relevant hashtags so you can reach a larger target audience. This will make it easier for new viewers to find your content and become followers.
• Engagement: Engagement goes a long way on Pinterest. When people comment or like your posts, it helps it become more visible to their followers, leading to further engagement and exposure.
Creative Pinterest Board Ideas
If you’re looking for some creative ideas for your Pinterest boards, here are a few to get you started:
-
DIY Inspiration Board – A great way to get users engaged and inspired is to create a board full of DIY projects and ideas. You can post beautiful images of DIY projects like plaques, tables, mugs and more that your followers can try to make themselves.
-
Product Showcase– Showcase your simple or complex products on your board to inspire customers to purchase. You can also include product reviews and customer images as well as infographics and documents to give customers added information.
-
Customer Inspiration Board – Share inspiring customer stories with photos and quotes from your customers. This is a great way to reinforce your brand values and connect with your customers.
-
Industry Trends Board – Keep up to date with industry changes, products and services by creating a board that showcases what’s new and relevant to your industry.
-
Party Planning Board – Thinking of throwing a party? Create a board to get guests inspired and ready to celebrate. Post images of decorations, invites and snacks that guests can try creating themselves.
-
Travel Board – Whether you’d like to create a board full of gorgeous travel photography or simply share tips, creating a travel board is a great way to get people excited about planning their next trip.
-
Craft & DIY Tips Board – This board can include everything from step-by-step instructions to quick tips and ideas. Plus, posting progress images will help you connect with people who are interested in making cool stuff.
-
Recipe Inspiration – So many of us love to cook. Making a recipe inspiration board is a great way to showcase delicious recipes, cooking tips, kitchen organization ideas and more.
How to Curate the Perfect Inspiration Board
Creating a Pinterest board doesn’t have to be difficult. Here are a few tips to help you curate the perfect board for your followers:
• Think about who your audience is and what content would be most useful or inspiring for them.
• Quality is key. Aim for beautiful, high-resolution images that will draw viewers in.
• Make sure your descriptions are clear, concise, and short so it’s easy for viewers to understand what you’re sharing.
• Incorporate variety. Share everything from customer stories and images to news, industry trends and behind the scenes videos.
• Promote your board on other platforms, such as your website, blog, and other social media platforms.
• Pin relevant content, as well as content from other users. This will help attract more followers and engagement.
• Share consistently and often. Having an active board helps sustain engagement and drives more traffic.
• Utilize hashtags to get the attention of a larger, more targeted audience.
Pinterest boards are an incredibly popular way to curate content and get inspired. A successful board needs variety, quality images, clear descriptions and hashtags. There are countless ideas for boards, from party planning to DIY projects, customer stories, industry trends, and more. Follow these tips to curate the perfect Pinterest board and reach your target audience.