The emergence of the influencer marketing industry means that millennials and Generation Z can find personal inspirations on various social media platforms. As the beauty market soars in profitability and popularity, many social media personalities and trendsetters, known as beauty influencers, are rising in power within the industry.
Whether they are posting on Instagram, YouTube, or blogging, these beauty influencers are using their online platforms to demonstrate their expertise and knowledge in makeup artistry, as well as lifestyle, skincare, and health trends. Over the years, beauty influencers have achieved mass commercial success, gaining followers and becoming highly sought-after. Here are just a few of the top beauty influencers that everyone is talking about.
Desi Perkins
Desi Perkins is one of the most popular beauty influencers on social media. Boasting 8 million followers and counting, her channel features beauty, lifestyle, and travel content. You can expect to find hair tutorials, makeup reviews, and travel vlogs on her channel. She has also collaborated with fellow beauty influencers such as Patrick Ta, Manny MUA, and brushes with fellow beauty brand Anastasia Beverly Hills. Additionally, she posts videos featuring tutorials and tips on Instagram, Twitter, and YouTube.
Kathleen Lights
Kathleen Lights is one of the beauty world’s shining stars. With 6 million-plus followers on her YouTube channel, she has become an inspiration to makeup lovers everywhere. Her background in science provides an insightful basis for dissecting makeup products and looking at their ingredients and effects. She often creates unique makeup looks that she calls “Kathleen Lights Specials” which are perfect for trying out bright and interesting looks. Her content includes makeup reviews, haul videos, and even vlogs from her travels and personal life.
Lisa Eldridge
The world of makeup artistry has always been a force to be reckoned with, but Lisa Eldridge has taken it to the pinnacle of power. With over over 6 million YouTube followers, she is a highly sought-after makeup artist and beauty influencer. Her content mainly focuses on how to do your makeup in different ways, as well as how to recreate classic looks from the 60s and 70s. Her expertise and knowledge has gained her some major collaborations with brands such as La Mer and Louis Vuitton.
Jaclyn Hill
With over 8 million YouTube subscribers, Jaclyn Hill is one of the most influential beauty influencers today. She has worked with some of the biggest brands in the beauty industry, including Morphe and BECCA. She has also partnered with more affordable brands like Makeup Geek, Colourpop, and Tarte. Her content consists of makeup tutorials, product recommendations, and reviews, as well as vlogs about her personal life. She is a natural storyteller, which has contributed to her success in the beauty influencer world.
Katherine McNamara
Katherine McNamara is an actress and former beauty influencer who has been in the game since 2011. With over 4 million followers on her YouTube channel, she shares honest advice and makeup tutorials that are both educational and entertaining. She is known for her signature style of adding a ’70s-inspired twist to classic makeup looks and her energy is contagious.
Lauren Curtis
Lauren Curtis has earned 6.6 million YouTube subscribers and millions of views per video. She has created dozens of makeup tutorials ranging from classic glam to outrageous color looks perfect for festivals and special occasions. Her content includes tips on creating certain makeup looks, product reviews, and even skin care tutorials.
These top beauty influencers show no signs of slowing down. Their wide range of content appeals to fans of all ages. Whether it’s makeup tutorials, skin care advice, or a glimpse into their personal lives, these beauty influencers are sure to bring inspiration and fun to your social media feeds.