Interesting Influencer marketing Facts

Influencer marketing is an important aspect of any digital marketing strategy. It involves getting influencers with a large following on social media to promote a product or service. It can be an effective way to reach a large, niche audience and generate an increased level of exposure for a brand. Here are some interesting influencer marketing facts that any digital marketer should know.

What is Influencer Marketing?

Influencer marketing is the process of identifying, engaging, and maintaining relationships with online influencers in order to create strategically targeted campaigns that generate awareness, increase engagement, and drive sales. These influencers can be bloggers, celebrities, industry experts, micro-influencers, or social media personalities.

In addition to hearing about products and services by way of an influencer’s personal recommendation, potential customers can also learn more about the influencer’s experiences with a brand’s product or service as well. This provides an added level of trustworthiness to any message shared.

The Benefits of Influencer Marketing

  1. Increased Exposure: Influencers have access to many followers which gives brands the opportunity for increased reach which can translate into increased sales.

  2. Increased Engagement: Influencers often have passionate followers who are more likely to engage with a brand’s content.

  3. Cost Savings: Influencer marketing is a relatively cost effective form of advertising, in comparison to other forms of digital marketing.

  4. Targeted Approach: Influencers have direct access to a specific demographic or industry which can be utilized to make sure brands are reaching the right audience.

  5. Brand Salary: Influencer marketing can help drive up visibility in searches across multiple platforms, which can ultimately increase brand recognition and give brands more of a voice in their given field.

  6. Better Insights: Brands can gain valuable insights into what the customers of their chosen influencers value, want and need. Utilizing this information can help with feedback loops and improving customer experience.

Interesting Influencer Marketing Facts

  1. The global influencer marketing market was estimated to be worth around $13 billion in 2019, according to a research study published by Statista.

  2. The influencer marketing industry is expected to reach $13.8 billion by 2022.

  3. Instagram is currently the most popular platform for influencer marketing, followed by YouTube and then Twitter.

  4. 80% of Instagram posts that feature a product or service have a link to purchase.

  5. 63% of marketers believe that influencer marketing is a great way to increase user engagement on social media.

  6. The most popular subjects for influencers is fashion, beauty and lifestyle.

  7. 67% of influencers prefer to work with smaller, more niche brands.

  8. 22% of all influencers are actually millennials.

  9. 63% of influencers say they make $100 per sponsored post, while 26% of influencers make $200 or more per sponsored post.

  10. 69% of influencers don’t actually use sponsored product in the images they post.

  11. 76% of influencers use sponsored product in their stories.

  12. 68% of influencers price their sponsored posts based on their followers.

  13. 61% of consumers either don’t trust influencer recommendations, or are unsure of the trustworthiness.

  14. 35% of 1,000+ views for YouTube videos come from the channel’s top 10 subscribers.

  15. 45% of millennials report having made a purchase based on the recommendation of an influencer.

It is clear that influencer marketing is an incredibly powerful tool for brands to utilize in their digital marketing efforts. The facts presented above show that influencer marketing can generate tremendous value for brands and can increase visibility, engagement, and ultimately sales. It is important for any digital marketer to understand the power that influencer marketing can have and take advantage of it for their business.

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