Did you know that nearly 500 million people use LinkedIn each month? And, according to their timelines, it appears that most of them are business professionals looking to make connections, gain information, and get advice.
So, if you want to reach those people, you may need to consider publishing a blog post on the platform. LinkedIn Pulse is a powerful content publishing tool that can help your business gain attention and visibility. Here’s what you need to know about how to publish a blog post on LinkedIn with Pulse.
What Is LinkedIn Pulse?
LinkedIn Pulse is an online content platform that allows members to publish articles on the popular professional social network. LinkedIn users including entrepreneurs, executives, HR managers, and others can take advantage of this feature to share important updates and insights.
Pulse enables professionals to create content about their areas of expertise and share it with their network. You can use Pulse to create content about a variety of topics, such as career advice, product reviews, industry trends, and more. Additionally, you can use Pulse to amplify content from your own blog or website, driving traffic and growing your audience.
How to Get Started With Pulse
If you want to write a blog post on LinkedIn Pulse, there are a few steps you need to take before you get started. First, you’ll need to create an account and log in to LinkedIn. Then, you can start writing your post. Here’s how:
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Create a Profile: Start by creating a profile that introduces yourself and provides an overview of your expertise. This will allow readers to get to know you better and gain trust in your posts.
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Choose a Topic: Choose the right topic for your post. Think about what topics you’re knowledgeable and passionate about, and which topics would interest your audience.
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Write and Edit Your Post: Make sure you have a catchy headline that stands out in the feed. Then, start writing your post. Write clearly and concisely, and ensure that you include relevant keywords and links. After you’ve written your post, you should edit it for grammar and clarity.
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Add Images and Graphics: Adding visuals to your post, such as images and graphics, will help draw readers in. If you have the resources, you can create original graphics for the post. Otherwise, you can use stock photos or royalty-free images.
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Click Publish: Once you’ve finished writing and editing your post, it’s time to click “publish.” Before you do, be sure to give your post a catchy headline, write an engaging description, and add relevant tags.
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Promote Your Post: Finally, it’s time to promote your post on other platforms. You can share the post on other social media channels, in email newsletters, or on your blog or website.
Tips for Writing a Great LinkedIn Pulse Post
Now that you know how to get started with Pulse, here are some tips for writing an engaging and effective post:
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Research Your Audience: Before you start writing, you should have a good understanding of who your audience is. Visit other LinkedIn users’ profiles to get an idea of what content they like. Additionally, use LinkedIn’s advanced search feature to find posts related to your topic.
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Be Consistent: If you plan on building your Pulse profile, you should write regularly. Posting at least once a week will help you gain visibility and establish yourself as an expert in your field.
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Share Valuable Content: Your goal should be to create valuable content that your audience finds useful and informative. Give readers valuable insights and actionable advice that they can use to better their lives.
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Include Examples and Quotes: Including quotes and example s in your posts is a great way to engage your readers. It also adds credibility to your content, which is helpful when it comes to getting readers to take action.
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Utilize Images: Visuals make posts more interesting and easier to read. Include original photos, graphics, or screenshots when applicable.
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Follow Up: Following up with readers after you’ve posted is important. A simple comment or “like” can make readers feel appreciated and encourage them to leave a comment or share your post.
LinkedIn Pulse is a powerful platform that can help you gain visibility and attract more readers. It’s a great way for entrepreneurs, executives, and others to reach their targeted audience and get their message out. If you follow our tips, you’ll be well on your way to becoming a LinkedIn Pulse publishing pro. Good luck!