If you’re a business wanting to leverage the power of Instagram, then Instagram Shopping posts are a great option to boost your visibility, reach more customers and start selling via social media. With an ever-growing global user base, 2.2 billion monthly active users, and mobile app engagement time at over 53 minutes a day, it’s easy to see why Instagram has become an invaluable tool for businesses wanting to increase their reach.
Whether you’re an established business or just getting started with your eCommerce venture, Instagram Shopping posts can help you to create a space for conversation and connection with customers. If you’re wondering how to get started with selling your products on Instagram and how to use Instagram Shopping posts to drive sales, read on to find out more.
What is Instagram Shopping?
Instagram Shopping is a feature that provides users with the ability to shop products and services without ever leaving the app. It’s now possible for businesses to turn any post into a shopping post, enabling customers to see product details, learn more and make a purchase, all within the Instagram app. Shopping posts are integrated with payment services, like PayPal, and make browsing and buying products online a frictionless experience for customers.
Why Should You Use Instagram Shopping Posts?
There are many reasons to give Instagram Shopping posts a try. Not only do they boost your visibility and reach, but they also provide users with a streamlined shopping experience. With traditional eCommerce sites and webpages, customers must go through several steps before making a purchase. Shopping posts limit the steps and make it easier for customers to buy your products in a few clicks. Additionally, if you also sell products with a physical location, such as a retail store, Instagram Shopping posts can help you to drive traffic to that store.
Getting Started With Selling on Instagram
Before you can set up your Instagram Shopping posts, there are a few steps you need to take to get started. Here’s what you need to do:
Link Your Facebook Business Page and Instagram
If you don’t already have a Facebook page for your business, make sure to set one up. To get started, you’ll need to link your Facebook business page to your Instagram account. To do this, go to your “Settings” page and scroll down to the “Linked Accounts” section. Tap on “Link Account” and choose the Facebook account you want to link.
Set Up Your Instagram Shopping Account
Once your account is linked, you’ll need to set up your Instagram Shopping account. To do this, you’ll need to provide information about your store, such as your business name, address, and contact information. Make sure to provide accurate information, as this is what customers will use to find your store if they click on your Shopping post.
Creating Shopping Posts
Now that you’ve linked your accounts and set up your Instagram Shopping account, it’s time to start creating your posts. When creating posts, you’ll need to know the types of Shopping posts available.
Know the Types of Shopping Posts
Creating Shopping posts on Instagram requires you to understand the various types of posts available. You can create product mentions, carousel posts, collection posts, and stories posts.
Product Mentions: When you tag a product in your post, customers will get a notification with a link to the product page on your store.
Carousel Posts: You can upload multiple images that a user can then swipe through to view different products.
Collection Posts: Upload up to 4 different products and a user can click on them to purchase.
Stories Posts: You can include product stickers that can be clicked to learn more about the product and purchase.
Create Product Collections
You can also create product groupings called Collections to make it easier for customers to browse related products, such as a set of accessories. To create a Collection, go to the “Collections” section in the Instagram app and click “Create Collection.” You can also add tags to the Collection, which will make it easier for customers to find related products.
Optimize Your Posts for SEO
When creating posts, it’s important to optimize them for Search Engine Optimization (SEO). SEO will help you generate more organic traffic to your business page, which can, in turn, drive more sales. When creating an SEO optimized post, make sure to include relevant keywords and phrases, a catchy title or headline, as well as a caption that describes the product or post.
Promote Your Shopping Posts
To maximize your reach, you can promote your Shopping posts via social media. You can create sponsored posts to target a specific audience, create ads to drive more exposure, and link to your posts from other platforms, such as YouTube.
Tag Product Mention Posts
Another great way to promote your Shopping posts is by tagging product mentions in posts. When creating a post, mention the product and tag it with the “@” symbol. This way, when customers view the post, they will be able to click on the tagged product to learn more about it.
Meet Preenage
If you’re looking for an easy way to get started with Instagram Shopping posts, then you should check out Preenage. Preenage is a powerful tool that simplifies the creation and management of your shopping posts. It uses AI to help you optimize posts for SEO and provides a range of features to help you create, customize and manage your posts with ease.
Instagram Shopping posts are a great way to boost your business visibility, reach more customers, and provide an easy and frictionless online shopping experience. From linking your Facebook and Instagram accounts to creating product collections and optimizing for SEO, there are several steps you can take to make sure that you create the perfect Shopping post.
If you’re looking for an easier way to get started, then give Preenage a try. It’s a powerful tool that simplifies the entire process of creating and managing Shopping posts. So, why not give it a try and start leveraging the power of Instagram to create a powerful presence and start selling your products?