Today’s Trends on Pinterest: An Exploration of What’s Popular Right Now
Pinterest is a social media platform known for its variety of content, from fashion ideas to recipes to house decor. It’s populated by over 320 million active users every month, with numbers continually on the rise. If you’re looking for ways to promote your brand or services and get creative ideas, then this virtual pinboard can provide infinite possibilities. With that said, let’s take a closer look at some of the current trends on Pinterest.
Understanding Popular Searches and Topics on Pinterest
As an online platform that’s continuously expanding and evolving, Pinterest offers a plethora of topics and information. From fashion advice to decoration ideas, it’s easy to get lost in the wealth of knowledge available. To gain an understanding of the current trends, take a look at the Popular Searches and Topics list. This is located at the top of the Explore page and can provide a helpful way to narrow down your search.
Top Trends on Pinterest in 2020
Whether you’re setting up a new business page, promoting products and services, or simply gaining ideas for a personal project, we’ve outlined some of the top trends on Pinterest in 2020.
DIY Projects
Pinterest’s DIY tutorials are one of the platform’s most popular features. With users uploading step-by-step instructions to repurpose old furniture, build wall art, sew cushion covers, and make reclaimed wooden signs, you’ll find thousands of projects for inspiration.
Entertaining at Home
With many countries in quarantine, people have been looking for ways to add a little spark to their home-life. Entertaining at home has become a popular online trend, with users creating amazing tablescapes, setting up intricate food platters, and creating themed parties.
Creative Gardening
This year has seen a huge surge in the gardening trend. As people are spending more and more time in their outdoor spaces, they’re getting creative by planting unusual greenery and veggies, making colorful flower arrangements, and creating outdoor spaces that live up to their Pinterest expectations.
Reclaimed Furniture
The reclaimed furniture trend has also seen a big increase, as people are salvaging furniture, repainting it using rustic colors, and up-cycling their furniture for a vintage, farmhouse feel.
Organizing Hacks
With longer quarantine periods, people have been tidying up their homes and streamlining their spaces. They’ve been using Pinterest for clever organizing hacks, surface fixes for kids rooms, and zero-waste ideas for sustainable living.
Yoga, Fitness and Well-being
2020 has witnessed a burst in posts surrounding health and wellness topics. Both professionals and qualified yoga instructors have been offering a variety of guidance and advice through Pinterest. Health-conscious and adventurous users have been exploring various yoga poses and practicing calming meditation, while others have been finding healthy alternatives and holistic recipes.
Interior Design Ideas
More people are staying home these days and that means finding the best way to make their space functional and ‘homey’. Interior design ideas on Pinterest have been on the rise, where users have been researching accent walls, bedroom makeovers, and clever storage solutions.
Sketch and Recipes
Sketch pins have become the latest design trend on Pinterest, as more and more people have begun making time for creative activities. From sketching abstract shapes to creating delicate papers with intricate geometrical patterns, the platform encourages its users to pursue their artistic goals.
Recipes are also a long-time favorite on Pinterest, and this year has produced an array of posts on healthy snacks, guilt-free desserts, aesthetic smoothies, and DIY meal kits. Even though home-cooked meals remain a top priority, healthy eating has become the center of many conversations.
Making Smart Choices: An Essential Step on Pinterest
Pinterest is an amazing platform that can boost business, provide various sources of inspiration, and help you grow your personal brand. To find the most up-to-date trends, you can use keywords and take a look at the Popular Searches and Topics list. However, it’s vital to be smart when it comes to researching and utilizing Pinterest for personal and professional interaction.
There are many posts that are backed with questionable information, and tainted with misinformation. Therefore, you should always confirm the validity of certain facts and make sure that the person you’re interacting with is legit. Furthermore, keep an eye out for fake giveaways and generous offers by suspicious profiles, as these can often be illegal activities.
Pinterest “Safety & Respectful Behavior” Guidelines
If you’re looking to make the most of Pinterest, remember to abide by their “Safety & Respectful Behavior” guidelines so as to not cause harm to yourself or put yourself at risk of violating the platform’s Terms of Service.
Recognize that Pinterest is a public platform, and all content is visible to other users
Refrain from posting personal information, such as full names and address
Refrain from including your sensitive information such as financial data, passwords, and government information.
Refrain from non-relevant and non-family friendly content
Refrain from posting content that contains malicious code
Refrain from promoting illegal activities such as fraud, scams, and copyrighted materials
Refrain from engaging in activities that hurt the platform or attempt to gain an unfair advantage.
Refrain from using Pinterest for commercial purposes, such as advertising and selling
Refrain from harassing and attacking other users
Refrain from trolling, spamming and using hate speech
Refrain from posting content that may infringe on the rights of other users, such as copyright infringement.
Pinterest offers an amazing platform for businesses, professionals, and hobbyists to post their ideas, promote their services, find new sources of inspiration and interact with other people. Despite the large variety of content available, users need to be smart and compliant when engaging on the platform. Before researching trends, you should familiarize yourself with Pinterest’s rules and regulations, make sure to confirm the validity of facts and not get involved with practices that could put you at risk. Finally, the topics of DIY projects, entertaining at home, creative gardening, reclaimed furniture, organizing hacks, yoga, fitness and well-being, and interior design are some of the top Pinterest trends at the moment.