Top Reasons Chrissy Teigen Decided to Leave Snapchat
Chrissy Teigen has taken her talents and her presence off the Snapchat platform. The renowned model, author, mom, TV host, and wife of the singer, John Legend, had over 6 million followers while she was on the platform. Her departure, however, raises questions of why one of the platform’s most popular figures had chosen to leave — even though she had been an ambassador for Snapchat since early 2016.
For a star who is known to be full of life, active and positive, why was she so quick to leave the popular photo-messaging platform that had served her for so long? Why part ways with Snapchat when it had been such a positive influence on her career? Here, we provide insight on the likely reasons for Teigen’s sudden exit from Snapchat.
Organizational Changes inside Snapchat
The National Public Radio (NPR) reported that Teigen had decided to leave the platform following the Snapchat revamp of its app. The multi-millionaire model had reportedly not been happy with the new design upgrades.
In 2018, the parent company of Snapchat — Snap, Inc. — had decided to revamp the platform, effectively making it hard to locate the content of influencers like Teigen. Instead of the team’s focus on making it easier to help influencers like Teigen build their reach — the new design update was much more focused on its advertising capabilities.
For an influencer like Teigen, this kind of organizational change was unlikely to be welcomed. The change indicated that her reach could become virtually insignificant with content being pushed to the back — making it difficult for her to make money from her posts.
Decline of Engagement
Additionally, the Los Angeles Times reported a definite decline in user engagement, immediately following the introduction of the new app design. The initial design update was blasted for hiding content behind algorithmic sorting — making it harder for fans to find the kind of content they had come to enjoy on the platform.
Declines in engagement often lead to fewer views on posts — making it difficult for influencers like Teigen to monetize their content and maximize value from the platform.
Social Media Competitions
The New York Post reported a more personal reason — a fight with another user with a competing product. It appeared that a rival social media app had asked Twitter users to switch products. Within minutes of this call to action, Teigen had retaliated, declaring that no one should ever switch social media platforms.
With such an aggressive opposition to changing products, this could have been the nail in the coffin for Teigen’s presence on Snapchat. With a heavy following on Twitter, perhaps this was the final push she needed to leave the platform — a platform that had given her so much success.
Teigen will, however, continue making vocal comments about the overall relationship between influencers and platforms. Teigen has also been a heavy user of Instagram, with over 5 million followers, signifying that she still holds strong endorsements for the primary big three — Twitter, Instagram, and Facebook — platforms.
Chrissy Teigen still remains a heavy endorser of social media, but the time she spent on Snapchat is over. While we can’t confirm that these three points were the pivotal reasons that caused Teigen to depart — it does provide some insight into why Teigen chose to leave the platform after all these years.