Quick Tips for Crafting Compelling Instagram Reels
Over the last few years, Instagram has become far more than just a platform for simply sharing photos with friends. It has now become a valuable business tool, as well a channel for creators looking to engage their audiences with dynamic content that can help them build a presence.
Within that shift, Instagram Reels has gained a lot of traction, with it doubling its watch time within the first year of its launch. Reels are 15 – 30 second short videos that can easily be created and shared with followers, friends, and anyone else with an Instagram profile. As such, it is becoming an increasingly important tool for anyone wanting to stand out on Instagram.
To help create Reels that are sure to captivate an audience, there are many things to keep in mind. Here are some quick tips for crafting compelling Instagram Reels that will help you gain followers and engagement.
What is the Goal of Your Reel?
Before you start recording any Reels, it is important to create a content strategy. As with any other type of content, you want to draw in followers and garner engagement.
Instead of simply creating videos for the sake of it, think clearly about how a Reel can help you reach your social media goals. Is it to increase brand awareness or to overcome objections from potential clients? Having a clear idea of the goal of a Reel will help you create one that is more optimized for success.
Start with a Concept
Once you have decided on the goal of your Reel, you can use it to develop the overall concept. Consider what will best provide entertainment, education, or inspiration and find a way to set your Reel apart. Brainstorm some potential topics to cover and experiment with what works best with your audience until you find a concept you are confident in.
Get Creative with Editing
The editing process is where your Reel will take shape and come to life. There are numerous features available to Reel-creators, like filters, transitions, soundtracks, and more that can help bring your concept together and make it more engaging. Get familiar with the Instagram editing tools and start to experiment with different options to get the look, tone and feel you are going for.
Sharing is Key
Once your Reel is complete, the goal should be to get it out to your followers as quickly as possible. With Reels, you also have the opportunity to share links to YouTube and other social media platforms. This will not only help you spread the reach of your content and grow followers, but it will also boost engagement with other users. Additionally, taking advantage of the hashtag and location tags will help bring your Reel to a larger audience.
Reels are quickly becoming a powerful tool on Instagram, with many users and businesses already taking advantage of it. By following the tips outlined above and keeping your audience interests in mind, you can craft compelling and entertaining Instagram Reels that will have an impact.