How to Sell on Pinterest
Pinterest is an ever-growing social media platform with over 300 million active monthly users. Its user base is global and spans every demographic, so your online business can benefit from being active on it. The best part is that Pinterest makes it possible for you to sell directly from your profile without incorporating eCommerce tools or third-party websites.
If you’re not already selling on Pinterest, you’re missing out. Here’s an in-depth guide on how to get started.
Signing Up to Sell on Pinterest
To start selling products through Pinterest, you first need to create a business account. This will enable you to run ads and access analytics, so it’s worth it even if you don’t plan to sell on the platform yet. Here’s how to create your business account:
- Go to the Pinterest website and click ‘Create an Account’.
- Under ‘Are you creating a business account?’, click ‘Create an Account’.
- Enter the required information and click ‘Create Account’.
- You’ll then be prompted to confirm your email address, and your account will be ready to go.
Once you’ve created a business account, you can start setting up your store on Pinterest.
Creating Your Online Store
The first step to creating your store is to create ‘shoppable pins’. These pins feature product images with a list of available items below, so that users can buy directly from the pin. Here’s how to create shoppable pins:
- Click the + icon in the top right corner and select ‘Create’.
- Select ‘Shop’ to create a shoppable pin.
- Upload a product image and enter the product’s title and price.
- Select ‘Done’ and click ‘Pin’ to add the pin to your Pinterest profile.
Once your shoppable pin is created, you can create product collections to make them easier for users to find. You can create collections for different product categories, or you can create seasonal collections for holiday shopping. To create a collection, follow these steps:
- In the top menu bar, click ‘Collections’.
- Name your collection and enter a brief description.
- Upload cover images to make your collection look more appealing.
- Add your shoppable pins to your collection.
Once you’ve created your collections, it’s time to start selling.
Integrating an Ecommerce Platform
Pinterest supports ecommerce integrations, so you don’t have to manually upload product images and enter information each time you want to add a new product. To integrate your ecommerce platform, follow these steps:
- Go to your Pinterest settings and select ‘Add Services’.
- Scroll down and select your ecommerce platform from the list.
- Log in to your ecommerce platform and follow the instructions to connect your accounts.
- Once your accounts are connected, your products will automatically be added to your shoppable pins.
When you integrate an ecommerce platform, you’ll also have access to analytics and insights that can help you make better decisions about your strategy. For example, you’ll be able to track impressions, engagements, and sales for each shoppable pin.
Marketing Your Store
Once your store is set up, you can start marketing it to reach your target audience. Here are a few tips on how to do it:
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Optimize Your Profile: Optimize your profile with keywords related to your products and special offers. This will help to ensure that your store appears in search results.
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Boost Your Pins: Investing in promoted posts and ads is a great way to reach a wider audience.
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Collaborate: Collaborate with influencers and brands that have a similar audience. This will help to get your products in front of more people.
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Share User-Generated Content: Display user-generated content on your profile to show off your customers using your products.
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Host Contests: Host contests to encourage more people to engage with your account and purchase from your store.
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Offer Discounts: Offer discounts and promotions to encourage more people to buy from your store.
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Track Your Results: Track your results with analytics to see what’s working and make adjustments as needed.
By following these tips, you’ll be able to maximize your sales on Pinterest.
Selling on Pinterest is an effective way to drive more sales for your online business. With the right strategy, you can reach a massive global audience and make more sales from the platform. To get started, create a business account, create shoppable pins, integrate an ecommerce platform, and start marketing your store with the tips outlined above. With a bit of effort and consistency, you’ll be able to generate more sales from Pinterest in no time.