How Much Do Influencers Make Per Post?

How Much Do Influencers Make Per Post?

In the modern world, influencers are increasingly becoming a powerful force in the entertainment and marketing industries. From providing sponsorships for up and coming brands to lending their star-power for marketing campaigns, influencers are setting the trends and making a sizeable amount of money in the process. But how much do influencers make per post? Let’s take a look at the factors that determine a social media influencer’s earning potential.

Understanding the Basics

Before diving into how much influencers typically get paid per post, it is important to understand the basics of influencer marketing. Influencer marketing is the promotion of a brand or product across multiple channels, typically through celebrities, social media influencers, or other online personalities. Influencers typically have a large following or substantial reach in the online sphere, enabling them to spread the word about a given product or service.

Recently, influencers have become an incredibly popular and effective marketing strategy for many brands. They provide a unique opportunity to advertise a product or service with a personal face, connecting with potential customers at a more intimate level.

Factors That Influence a Social Media Influencer’s Earning Potential

The amount an influencer earns per post depends on a number of factors, including the influencer’s reach, reputation, and the type of post. Let’s take a look at each element in more detail.

Reach – The influencer’s reach, or their number of followers, is one of the main factors influencing how much they will earn. The bigger their audience, the more they can demand for their services. Influencers with millions of followers, such as popular YouTubers or Instagram stars, are likely to command larger fees than lesser-known influencers.

Reputation – An influencer’s reputation is also important when it comes to the fees they are likely to command. An influencer who is viewed as trustworthy and reliable is worth more to a brand than one who has little to no recognition.

Type of Post – The type of post is another factor that can influence how much an influencer earns. A sponsored post, for example, typically involves the influencer sharing an image or story about a brand, creating additional reach and exposure for the brand. This type of post requires more effort on the influencer’s behalf than a simple post about their own life, so they are typically compensated with a higher fee.

Rates and Pricing Models

Now that we understand the basics, let’s take a look at typical rates, and the different pricing models that influencers can use.

Typical Rates – Generally, influencers in the US earn between $150 – $300 per post if their account has more than 100,000 followers. For influencers with up to 10,000 followers, rates are typically around $25 – $50 per post.

Pricing Models – Pricing models tend to differ depending on the influencer’s reach and the nature of the relationship between the influencer and the brand. Here are some of the most common pricing models used for influencer marketing.

Payment per post – This model is the most common, and involves the influencer receiving a pre-agreed fee from the brand for a single post.

Payment per engagement – This model involves the influencer charging based on the number of interactions (likes, comments, shares, etc.) generated by the post.

Payment per view or click – This model involves the influencer being paid based on the number of views or clicks the post generates.

Payment per action – This model involves the influencer being paid based on actions taken directly from their post (such as signing up for a newsletter or purchasing a product).

How to Negotiate a Higher Pay Rate

If you’re an up and coming influencer, it’s likely that you’ll need to negotiate with brands on your own. Understanding your rate card, along with other negotiation tactics, can help you secure higher-paying agreements. Here are a few tips for negotiating a higher pay rate.

Research Market Rates – Before getting into the nitty-gritty of negotiations, it is important to understand what the market rates are for influencers of your caliber. This can help you determine a reasonable rate for your services, which can be used as a reference point during negotiations.

Provide Value – It is also important to highlight the value that you offer to potential sponsors. Make sure to provide samples of past work, along with any unique insights that can help the brand’s campaign.

Be Proactive About Negotiations – If you want to negotiate a higher rate, it’s important to be proactive when it comes to negotiations. Don’t be afraid to ask for more money – oftentimes brands are willing to negotiate, especially if they are impressed by the value that you offer.

In this article, we discussed how much influencers make per post, along with various factors that impact their earnings. We discussed typical rates, as well as the different pricing models influencers use to secure sponsorships. Finally, we also provided tips for negotiating a higher pay rate. By understanding the different elements influencing an influencer’s income, you can make sure you’re effectively marketed yourself and maximizing your earning potential.

Latest articles

Related articles