How Brilliant Business Moms Uses Pinterest to Power Their Business

Brilliant Business Moms (BBM) is a global community founded by social media and marketing expert Nichole Carol to empower women in business to build success online. Since its inception in 2011, BBM has grown to a community of over 25,000 members with multiple online products, courses and events.

BBM has made it their mission to empower and provide marketing insight, resources and support to modern business moms all over the world. Utilizing Pinterest as a key component of their marketing strategy, BBM has created a powerful presence to help business moms connect and mentor each other while also marketing their products and services.

What is Pinterest?   

Pinterest is an online platform that allows users to capture, organize and share ideas within their Pinterest boards using “pins” and images. According to Statista, there were over 278 million active users of Pinterest in 2019, with more than 80 percent of them living outside of the United States.

Why is Pinterest Beneficial for Businesses?   

Pinterest is helpful for businesses as it enables them to drive organic website traffic and conversions. Research by Ahrefs has shown that Pinterest sends more traffic to website than Instagram, YouTube, and Twitter combined. It is especially beneficial for B2B companies as most Pinterest users are female and over 35.

How BBM Uses Pinterest to its Advantage   

BBM makes full use of Pinterest’s unique capabilities to leverage their marketing. From creating visually appealing Pinterest boards to optimizing their pins with keywords and hashtags, BBM has successfully used Pinterest to drive new traffic and engagement to their website and products. Here’s how BBM does it:

Creating Visually Appealing Pinterest Boards 

BBM is great at creating boards that appeal to their viewers. Each of their boards appeals to a different segment of their demographics. They also have begun using Pinterest’s cover photos to make their boards more attractive and engaging.

Optimizing Pins with Keywords and Hashtags 

BBM knows the importance of optimizing their pins with the right keywords and hashtags. They make sure to use keywords in their pins’ titles and descriptions as this will influence their ranking in Pinterest’s internal search engine. They also use relevant hashtags to improve the visibility of their pins.

Designing Branded Pins 

BBM also uses the power of branded pins to promote their products and services. Branded pins include their logo, brand colours, fonts and tone and are extremely effective in immediately catching viewers’ attention.

Promoting Their Content and Pins 

BBM recognizes that it’s helpful to promote their content and pins to reach new audiences and help their pins go viral. They use Pinterest’s Ads, Promoted Pins and Buyable Pins to reach more people, as well as use Pinterest’s Rich Pins to make their content easier to share.

Engaging with Viewers 

BBM also knows that engagement is key and they are great at hitting the ‘share’ and ‘like’ buttons on relevant topics and posts, as well as engaging in conversations with mothers and business owners who have similar interests. By doing this, BBM has created a strong presence on the platform and built relationships with potential customer and partners.

Adapting to Trends

In addition, BBM stays updated on trends and incorporates them into their content and boards. By doing so, they not only reach a larger audience but also create content that is relatable and will capture the attention of their target audience.

Best Practices for Businesses Using Pinterest   

For businesses wanting to get started with Pinterest, here are some best practices that BBM follows:

  1. Define Your Target Audience: It’s important to have a clear understanding of who your target audience is and what they are interested in in order to create content that will engage them.

  2. Create Eye-Catching Visuals: Make sure to create visuals that are appealing and will stand out. Quality visuals are key to success on Pinterest.

  3. Utilize Keywords and Hashtags: Strategically use keywords and hashtags to optimize your pins and boards to enable them to reach a wider audience.

  4. Promote Content and Pins: Promote your content and pins through Pinterest’s Ads, Promoted Pins and Buyable Pins.

  5. Measure Your Results: Track your results to understand what works and what doesn’t. Monitor your analytics to gain insights on how you can improve your strategy.

Brilliant Business Moms have been able to use Pinterest to their advantage to grow their business significantly. By understanding the platform and creating branded images, optimizing content, engaging with viewers and adapting to trends, BBM has been able to reach new audiences and build a successful presence on this powerful platform.

By following the tips outlined above, any business can use Pinterest to strengthen their brand presence and reach more customers.

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