The Complete Pinterest Marketing Guide
Pinterest is a unique platform that has become an increasingly popular form of marketing for brands and individuals alike. With over 300 million active users, this platform is both visually appealing and effective when used correctly. From creating optimized visuals, to using the right keywords, to creating a successful marketing campaign, there is much to know if you are hoping to succeed using Pinterest as a marketing tool.
This comprehensive guide will cover all the important aspects of Pinterest marketing and help you get the most out of this social media channel. Read on to learn the ins and outs of successful Pinterest marketing.
What is Pinterest?
Pinterest is both an online platform and social network founded in 2010. It is a visual search engine that allows users to save ideas, images, and more. With this platform, users can create collaborative boards and “pin” images and ideas related to their interests. It also has a powerful search engine that allows users to easily find items related to their queries.
Why Use Pinterest for Marketing?
Pinterest has grown to become an effective marketing tool for even the biggest and smallest brands. This social media channel is particularly popular among those in the lifestyle, fashion, and wedding industries. Here’s why you should consider utilizing Pinterest for your marketing efforts:
High user engagement: Pinterest drives more sales (87%) than other social media platforms.
Pinterest drives more sales (87%) than other social media platforms. Visually appealing: With its unique layout and visually appealing images, Pinterest has become an effective way to promote products and services.
With its unique layout and visually appealing images, Pinterest has become an effective way to promote products and services. Anonymous engagement: Unlike other social media platforms, Pinterest is anonymous. This means users don’t need to register before they take part in activities.
Unlike other social media platforms, Pinterest is anonymous. This means users don’t need to register before they take part in activities. Mobile Friendly: Over 60% of Pinterest users are on the app and the platform is optimized for mobile devices.
Over 60% of Pinterest users are on the app and the platform is optimized for mobile devices. Long-Term Impact: Unlike other social media platforms, Pinterest pins have a long shelf-life. They can help you drive traffic and sales for months or even years.
Pinterest tips for success
Now that you know why using Pinterest is a great way to market your product or service, here are a few tips to help ensure that you are using the platform correctly and effectively:
Create a Pinterest business account: If you are using Pinterest for business purposes, create a business account. This will allow you to take advantage of analytic tools and other features that can help you better measure your success.
If you are using Pinterest for business purposes, create a business account. This will allow you to take advantage of analytic tools and other features that can help you better measure your success. Brand your profile: Make sure your profile is branded and appealing, as this will help with user engagement. Add a profile and banner image, add a description, and link to your website.
Make sure your profile is branded and appealing, as this will help with user engagement. Add a profile and banner image, add a description, and link to your website. Use targeted keywords: Different terms are used in Pinterest than those used in other search engines. Use targeted keywords to optimize your content and organically reach more targeted users.
Different terms are used in Pinterest than those used in other search engines. Use targeted keywords to optimize your content and organically reach more targeted users. Create unique visuals: Pinterest is highly visual. Make sure to create unique and eye-catching visuals that will grab users’ attention. Research Pinterest trends and use different creative elements to stand out from the crowd.
Pinterest is highly visual. Make sure to create unique and eye-catching visuals that will grab users’ attention. Research Pinterest trends and use different creative elements to stand out from the crowd. Cross promote your posts: Don’t be afraid to post your pins in other social networks. This will help extend your reach and visibility.
Don’t be afraid to post your pins in other social networks. This will help extend your reach and visibility. Identify influencers: Pinterest has influencers who can help you amplify your content. Identify influencers in your niche and reach out to them to collaborate.
Pinterest Etiquette Tips
Using Pinterest correctly is just as important as using the right strategy. Here are a few etiquette tips that you should keep in mind while using the platform:
Be original: Use original images whenever possible. If you are using stock images, make sure they are properly credited.
Use original images whenever possible. If you are using stock images, make sure they are properly credited. Repin others’ pins: Repinning other users’ great content is encouraged and will help you increase your followers.
Repinning other users’ great content is encouraged and will help you increase your followers. Don’t overpin: Quality over quantity is the way to go. Make sure your boards are not filled with too many pins.
Quality over quantity is the way to go. Make sure your boards are not filled with too many pins. Avoid too much self-promotion: Relevant content is important to gain followers. Share content from other users as well as your own to keep your boards interesting.
Relevant content is important to gain followers. Share content from other users as well as your own to keep your boards interesting. Treat other users like real people: Pinterest is a social network. Engage with your followers. Comment and like other users’ posts and thank people who follow or repin your content.
Advanced Pinterest Strategies
If you have a solid understanding of Pinterest and are looking to step up your game, here are some advanced strategies you can use to get the most out of this powerful platform:
Use Tailwind: Tailwind is a Pinterest marketing tool that helps you analyze your performance, automate pinning, and gain followers.
Tailwind is a Pinterest marketing tool that helps you analyze your performance, automate pinning, and gain followers. Take advantage of timing: Know that Pinterest’s peak usage is midweek mornings and late afternoon / evenings. Scheduling your pins at these times can lead to higher levels of engagement.
Know that Pinterest’s peak usage is midweek mornings and late afternoon / evenings. Scheduling your pins at these times can lead to higher levels of engagement. Create boards outside of your niche: Create boards about topics related to your niche. This will help you cast a wider net and attract more followers.
Create boards about topics related to your niche. This will help you cast a wider net and attract more followers. Analyze your performance: The analytics available on the platform can help you identify themes and interests of your followers. This can be invaluable data when it comes to optimizing your strategy.
The analytics available on the platform can help you identify themes and interests of your followers. This can be invaluable data when it comes to optimizing your strategy. Reach out to brands: Reaching out to popular brands in your niche is a great way to gain visibility. Ask to create guest posts for their blog and pin the content to your own boards.
Reaching out to popular brands in your niche is a great way to gain visibility. Ask to create guest posts for their blog and pin the content to your own boards. Focus on seasonal trends: Keep an eye out for upcoming holidays, news stories, and other seasonal trends. Then create content around those topics to maximize engagement.
Running a Pinterest Ads Campaign
Often times, businesses use Pinterest Ads to help promote their products. Here’s how you can create and manage an effective Pinterest Ads campaign:
Start with an ad budget: Decide on a budget before you begin your campaign. This will help you determine how much you can spend to get the most return on your investment.
Decide on a budget before you begin your campaign. This will help you determine how much you can spend to get the most return on your investment. Create engaging visuals: Create visuals that are eye-catching and display your content in a creative way. Make sure to use the right keywords and call-to-action phrases.
Create visuals that are eye-catching and display your content in a creative way. Make sure to use the right keywords and call-to-action phrases. Identify target audiences: Use Pinterest’s targeting capabilities to narrow down your audience. This will help you reach the right people more efficiently.
Use Pinterest’s targeting capabilities to narrow down your audience. This will help you reach the right people more efficiently. Create a/b test campaigns: Test different visuals, messaging, and even different audiences to determine which combination yields the most successful results.
Test different visuals, messaging, and even different audiences to determine which combination yields the most successful results. Monitor and analyze performance: Get to know the analytics that are available on the platform. Monitor your ads’ performance frequently and fine-tune them as needed.
With its unique features and capabilities, Pinterest is a great platform that can help you grow your brand or business. By creating optimized visuals, targeting the right audience, and networking with influencers, you can easily get the most out of this social media channel.
Pinterest offers great tools that can help you measure your performance and create successful campaigns. If you are looking to drive traffic and sales, this platform is a great choice. Follow