Pinterest is a social media platform with over 320 million monthly active users. It’s also the fourth most popular social media platform in the U.S. With its visual interface and easy-to-use format, Pinterest offers a unique way to keep up with the latest trends, find inspiration and discover fresh ideas. If you’re wondering what to post on the platform, it helps to have an understanding of the top Pinterest categories.
What are the Most Popular Pinterest Categories?
The most popular Pinterest categories vary slightly by region and audience size. However, there are a few categories that consistently dominate the platform. These top 10 buzz-worthy Pinterest categories have the highest potential for engagement and reach:
- DIY and Crafts
When it comes to Pinterest, DIY and Crafts are king. With over 44 billion pins related to DIY projects, this is the top searched category on the platform. People enjoy finding new and creative ways to tackle projects around the home or neighborhood.
- Home Decor
This is another top searched category, as it is a great way to discover inspiration for home decor projects and ideas. This category provides helpful advice for everything from organizing a pantry to getting creative with wall art.
- Food and Drink
Tasty recipes and visually appealing drinks bring in a lot of engagement on Pinterest. Food and Drink posts are often popular, as many people like to find their next culinary adventure or nightly cocktail.
- Health and Fitness
Getting in shape or finding ways to be healthy are important topics for many users on Pinterest. This category covers everything from exercises to meal plans.
- Women’s Fashion
For fashion-savvy users, Women’s Fashion is an upbeat category filled with ideas for styling outfits and discovering product recommendations.
- Men’s Fashion
Though it typically gets less engagement than Women’s Fashion, Men’s Fashion is another top-searched category in the pinning world.
- Hair and Beauty
From skincare to hair tutorials, hair and beauty posts are a favorite for many Pinterest users. This category offers tips for looking and feeling your best.
- Weddings
Weddings, whether for the bride, groom, or guests, are a popular topic on Pinterest. Ideas for decorations, attire, and more can be found in this category.
- Home Improvement
Finding helpful ideas for projects around the home are big draw for Pinterest users. Home Improvement has plenty of pins for simple improvements to entire renovations.
- Pets
Caring for animals is always top-of-mind for many of us. This category provides helpful advice on pet care, tasty recipes, and ways to keep them entertained.
Understanding the Popularity of Each Category
Now that we have an understanding of the most popular Pinterest categories, let’s dig a little deeper into the data to understand why these categories receive so much engagement.
- DIY and Crafts
DIY projects are popular because they offer an enjoyable way to pass the time. Crafting helps to relieve stress and boredom, while still providing a sense of accomplishment. DIY posts typically offer helpful advice and easy-to-follow tips.
- Home Decor
Home Decor projects are popular because they offer users an opportunity to express their unique style. Projects can range from minor to major and can be customized to suit any style and budget.
- Food and Drink
Food and Drink posts offer variety and convenience. From the convenience of a prepared meal to the satisfaction of a perfectly crafted cocktail, this category has something for everyone.
- Health and Fitness
A healthy lifestyle is important to many Pinterest users. This category offers helpful advice for staying on top of your diet and sticking to a fitness routine.
- Women’s Fashion
Women’s Fashion posts provide creative visuals for putting outfits together and discovering trend-forward pieces. Many users enjoy the challenge of creating a new look in an easy and stylish way.
- Men’s Fashion
Many users search for Men’s Fashion ideas on Pinterest because it can be difficult to find well-curated pieces for men. The posts in this category are helpful for staying on trend without the hassle of shopping malls.
- Hair and Beauty
The Hair and Beauty category offers users a unique way to explore products and tips for looking and feeling their best. Posts in this category are popular because they are often presented in an easy to understand way.
- Weddings
Weddings posts on Pinterest offer users a chance to get creative and make their special day unique. With its visually focused platform, Pinterest makes it easy to discover and collect ideas to make their dream wedding come true.
- Home Improvement
Home Improvement posts attract users searching for helpful tips and tricks to transform their space. Pinterest’s user-friendly format makes it simple for users to source high quality, inspirational ideas for their projects.
- Pets
Pets are important to many users, so it is no surprise that the Pets category is top-searched. People enjoy sharing tips and tricks for caring for their beloved pets and discovering fun ways to keep them entertained.
Inspiring the Most Engagement
Now that we understand the importance of the most popular Pinterest categories, let’s explore how to create pins that will inspire the most engagement.
- Tips and Tricks
Tips and Tricks posts are a great way to evoke engagement from users, as they offer helpful advice that can be easily incorporated into people’s lives.
- Quotes and Sayings
A great way to draw readers in is to post meaningful quotes and sayings. This type of post draws in users who are looking for inspiration or an emotional connection.
- Infographics
Infographics are a great way to break down complex topics into easy-to-understand visuals. They typically have a lot of engagement and can be shared easily across different platforms.
- Videos
Videos are an engaging way to offer your audience content. Sites like YouTube and Vimeo can help you share your videos with a wide range of viewers.
- Product Recommendations
Product Recommendations can be a great way to build trust with your audience. Offering honest, helpful advice on products can offer your followers peace of mind knowing they’re making a smart purchase.
- Before-and-Afters
Before and after posts are always popular because they show an example of the transformation you can expect with a project. This type of post attracts readers who are looking for inspiration and the satisfaction that comes with seeing the final results.
- Checklists + Template
Checklists and templates are a great way to make processes easier for your readers. These types of posts provide step-by-step instructions and can offer a quick-start on a certain project or task.
Pinterest is a great platform to share content and express your creativity. With the understanding of the popular categories on the site, you can create pins that will inspire your audience and get the most engagement. Taking the time to get familiar with the data, preferences and trending topics of your audience will help you create unique and meaningful pins. With a few simple tips and tricks, you can easily build an audience on the site and get your pins noticed.