Pinterest Affiliate Marketing: How to Make Money Pinning Other People’s Products
The advancement of digital marketing means that it’s now easier for individuals to earn money online, through a wide variety of methods. One of the more popular ways to generate an income is through affiliate marketing, where individuals can sell products advertised by other companies on their platform.
This type of marketing strategy is often used on social media sites, such as Pinterest. In this article, we’ll explore the concept of Pinterest affiliate marketing and how to make money pinning other people’s products.
What is Pinterest Affiliate Marketing?
Pinterest affiliate marketing is the process of earning an income through the use of pins, also called “product pins”. Product pins are used to promote a product or service, and the referring user is credited with a commission or percentage of the sale if the product is purchased through the link pin attached to their Pinterest board.
Essentials to Pinterest Affiliate Marketing
In order to make money pinning other people’s products, there are a few essential steps that need to be followed:
- Become an Affiliate Marketer
The first step to Pinterest affiliate marketing is to become a registered affiliate marketer. To do this, you’ll need to sign up for an affiliate program with a company that provides this service. Many companies have affiliations with third-party providers who will assist with the registration process and provide affiliate link codes for each product.
- Sign Up for Pinterest
Next, you will need to create and verify a Pinterest account. This will allow you to start building your boards and adding pins to the platform. A showcase of your pins will give potential customers an indication of what you will be marketing
- Create Boards
When creating any type of marketing campaign, it’s important to strategically plan and segment boards accordingly. This will help you target your audience and optimize the visibility of your pins. Take the time to brainstorm board and pin titles that are relevant and catchy, and ensure they contain hashtag keywords.
- Make it Attractive
There’s a lot of competition on Pinterest, so ensure that your product pins stand out against the competition by using attractive visuals, great captions, and well-thought-out descriptions. The better your content looks, the more chance of your pins gaining attention.
- Promote Your Pins
Making money on Pinterest also depends on how well you can promote your pins. Ensure that you have a balanced share of paid and organic promotion, in order to reach the maximum number of people. Don’t forget to also engage with other users and comment on their pins for maximum visibility.
Benefits of Pinterest Affiliate Marketing
Pinterest affiliate marketing offers many benefits when compared with traditional affiliate marketing. Below are the key benefits of using this strategy:
• Conversion Rate – Pinterest users are highly engaged, which leads to higher click-through and conversion rates.
• Visual Platform – As a visual platform, Pinterest makes it easier to showcase products, services and content by using product pins and boards.
• Target Audience – By correctly segmenting boards, targeting desired audiences is made a whole lot easier.
• Revenue Stream – In comparison to traditional affiliate marketing, you receive a higher percentage of the sale and can earn a significant additional income.
Where to Find Products to Pin
Now that you know how Pinterest Affiliate marketing works, the next step is to find products to pin. These can be found through the following:
• Affiliate Marketplaces – An affiliate marketplace is an ecommerce platform where vendors list their products and services for sale.
• Affiliate Networks – Affiliate networks are third-party companies that facilitate connections between affiliates and merchants.
• Brand Programs – Many companies operate their own affiliate programs and offer commission to referrers who drive traffic to their products and services.
Common Challenges of Pinterest Affiliate Marketing
Although there are several benefits of Pinterest affiliate marketing, it is not without its drawbacks. Below is a list of common challenges that may be faced by individuals looking to make the most of this type of marketing:
• Pins not Showing Up on Home Feed – If your pins are too promotional or don’t contain promoted keywords, they may not show up on users’ home feeds.
• Not Optimizing Pins – Make sure your pins are well optimized with catchy titles, great visuals and correct hashtags to ensure maximum visibility.
• Lack of Targeting – Too much focusing on the wrong audience can result in low conversion rates.
• Low Commissions – Many companies offer a very low commission rate and it may be difficult to make a steady income when you’re only getting a few dollars for each sale.
Pinterest affiliate marketing is a great way to earn some extra income by promoting other people’s products. Once you’ve become a registered affiliate marketer and created a Pinterest account, you can start creating boards and adding product pins that link to a vendor’s website. The key elements to this strategy are ensuring you optimize pins, target the correct audience and promote boards correctly. Just remember that there may be some challenges, such as low commissions, that you may face along the way. If done correctly, Pinterest affiliate marketing can be a rewarding and lucrative job.